Mass emails can be tricky.
The Dow Jones News Fund, a nonprofit organization that offers summer internships to aspiring journalists, proved that this week when a rejection email to internship applicants included every single recipient’s email address. Hundreds of email addresses of college students who didn’t make the cut were made more or less public.
Some recipients were not pleased about it:
It would seem the mix-up had to involve someone’s forgetting to check a “BCC” box, but DJNF is claiming a mechanical error. When media-industry blogger Jim Romenesko
contacted DJNF about the email, the organization replied with this statement:
We extend sincere apologies to the persons whose email addresses are listed in the emails. We take the application process seriously, value each applicant and appreciate having the opportunity to review their materials. Something went awry with the automated notices that clearly shouldn’t have. We will work diligently to ensure this does not recur.
Whatever the reason for the mistake, it doesn’t reflect well on an organization that focuses on getting details right.
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To voice their disdain, recipients might reply to the email and sign off with the valediction “Anonymously.”