Countless advertisements are defaced with graffiti in public places every day. But rarely does a brand respond when their ads are defaced. Even more scarce does such an act incite a public discourse on racism.
But that’s exactly what happened when Arsalan Iftikhar—the self-styled “Muslim Guy
”—tweeted a photo of a Gap ad featuring Sikh fashion designer/actor Waris Ahluwalia, which had been defaced with racist language:
Gap quickly responded to Iftikhar to get more information. The company’s Twitter header was also changed to show the ad that had been defaced.
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The defaced ad was replaced with a fresh one, prompting Iftikhar to praise the company and “the power of social media.” (It’s also likely a good sign Gap was prepared for this very contingency.)
Gap responded similarly to another ad that had been defaced last week: