Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Not to cloud the reputation of Bagel Bites or Pizza Rolls, but when it comes to frozen foods, there just no competing with the street cred of a toasty Hot Pocket—at least now that Snoop Dogg Lion is involved. The rapper teamed up with the microwavable turnover for a parody of his 2004 hit, “Drop it Like it’s Hot,” now retitled “Pocket Like it’s Hot.” But for fans of the hip-hop icon, could the move ruin his own credibility?



Another advertising effort, this one from the always boundary-pushing Axe, is also being called into question. PRNewser ponders whether the body wash’s latest effort, in which it supports “showerpooling” as a means of saving water, is overly provocative—or “provocative with a purpose?”

And while it might be counterintuitive to World Food Day, I can’t help but share in Esquire’s excitement over BuzzFeed’s new food category. In fact, the magazine’s Eric Vilas-Boas provides “10 BuzzFeed-y reasons” for the excitement.

Looking for something to help wash down all that excitement? Gothamist believes Americans would most likely reach for the vodka, particularly the flavored variety. According to a recent report, three-quarters of all the new vodkas launched last year were flavored, accounting for nearly a quarter of those consumed in the U.S.

Tuesday is also Boss’s Day. To mark the occasion, Poynter highlights 10 secrets our leaders of the free world office never tell us.


Bosses at a financial services company were none too pleased with one of its employee’s biggest online secrets. Gawker exposed the employee, Michael Brutsch, as “Violentacrez,” one of the biggest trolls on social news site Reddit. In response, the company fired him.

Related: A Reddit cheat sheet for PR and marketing pros

Let’s hope Fergus Bell is a bit more Web savvy. After all, the Associated Press just named him its first international social media and UGC (user generated content) editor.

I bet someone with a fancy title like that wouldn’t be caught dead hauling around a BlackBerry, a device The New York Times calls the new black sheep of the mobile phone industry. “BlackBerry users are like Myspace users,” mocks Los Angeles musician Craig Robert Smith. “They probably still chat on AOL Instant Messenger.” What’s worse for BlackBerry’s PR reps is that the Times didn’t reach out to the company for a comment before publishing the story.

Related:What brands need to know about the new Myspace

Still, the BlackBerry was fortunate enough to avoid Wired’s list of the 12 most annoying technologies, as chosen by its own commenters.

Speaking of choices, Mitt Romney has chosen not to join the “sharp-tongued” ladies of “The View” alongside his wife, Ann, during this Thursday’s show. Aside from “scheduling problems,” the GOP presidential nominee told donors that appearing on the show would be too “high risk.”

I’ll give you that one, Mitt, but what’s your excuse for declining to do Nickelodeon’s “Kids Pick the President: The Candidates” special? Are those whippersnappers too “sharp tongued” as well?

Now that I hear Target is unwrapping its holiday ads early this year, I just hope the Christmas Champ doesn’t decline to show up on me.

Related: Job of the Day: Public relations manager at Target

Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.