What’s an independent burger joint to do when faced with the threat of litigation from an uber-corporate fast food behemoth? Improvise, of course.
That’s exactly what chef Chris Shepherd of Houston’s Underbelly did when the restaurant received a cease-and-desist letter from In-N-Out Burger.
Shepherd had scrumptious-looking creation on his menu called the UB Double Double burger—which sounds quite similar to In-N-Out’s “Double Double” burger. In-N-Out has trademarked a whole bunch of variations of “double double.”
[RELATED: Hear powerful case studies from The Coca-Cola Company, Walmart, and Whole Foods Market in October at Microsoft's HQ.]
Check out Underbelly’s response on Twitter:
Underbelly spokesperson Julai Whipple told Houston Eater
that Shepherd had never been to In-N-Out but that the Cease and Desist Burger is "deliciously legal."