Unhappy consumers, horrible customer service, atrocious brand impressions, and outrageous pricing of products and services.
These are a few of the areas evaluated by 24/7 Wall Street
, an online news outlet that provides analysis and commentary for U.S. and global equity investors, when it compiled the 10 most-hated companies in the U.S.
In addition to consumer research, 24/7 Wall Street
also looked at company financials: earnings, profit forecasts, product development and quality, and brand valuations.
The website explains: "Some of the corporations on this list also have had to fire significant numbers of employees due to the recession. Downsizing causes poor morale, increases the workload of the remaining staff and affects customer satisfaction when service is poorer."
There a few surprises including Facebook and Johnson & Johnson, and a couple of obvious ones in Netflix and Bank of America.
Here's the list of 10; visit 24/7 Wall St.
to learn exactly why each company landed on this dubious list.
2. American Airlines
5. Goldman Sachs
6. Best Buy
7. Bank of America
8. Johnson & Johnson
Jeff Domansky is a PR consultant, blogger, and author of "PRoactive: The Public Relations Job Hunter's Guide." He also contributes to Ragan's HR Communication, where a version of this story first appeared.