Two years ago, a FedEx driver tossed a computer monitor over a fence and into the recipient’s driveway
. The whole thing was caught on video, and it looked like a disaster for the company. However, with a quick and definitive response, FedEx created a crisis communications case that’s become sort of legendary
Now, FedEx’s biggest competitor, UPS, finds itself in something of a similar situation, though its response doesn’t seem to be quite so prompt.
There’s no video of a driver leaving a package for a Barnhart, Mo., mom in a trash can, but Fox 2 St. Louis
does have images of the slip left in her mailbox with a note that reads, “In black trash can.”
The package contained a Christmas present, an Android tablet, for Tracey Sole’s daughter. It was picked up by the local garbage collectors.
“I was crying all night,” Sole told Fox 2. “I saved for months to get that for my daughter.”
UPS reportedly told Sole to contact the retailer from which she purchased the tablet. That company, which Fox 2 didn’t name, told her it would replace the tablet, but maybe not before Christmas.
A UPS spokesman said the incident is under investigation.
The company has been silent about this particular case on social media, but it has posted an infographic about just how busy its “peak week” during the holidays is:
Over the weekend, USA Today
published this story
about just how insane UPS is during this time of year.
"It's organized chaos, but it's fun. This time of year, many of us run on pure adrenaline,” Amy Sitterly, the operations manager of Worldport, UPS’ gigantic processing facility in Louisville, told the paper.
(Image via KTVI