Want to tap into the power of Pinterest to boost sales? You’ll need a strategy for creating and curating content. By pinning high-value, relevant content, you’ll enable user discovery and expand your base of potential buyers.
These tips and tactics will help you pin your way to an engaged community:
Follow best practices for pinning
A few simple tactics ensure great user experience and help your pins get found. Add pins to relevant categories to enable users to discover your content when browsing. Write detailed pin descriptions to add context and clarity. Choose images that are high quality and vertically oriented. And banish those broken backlinks—your pins should always link to the correct items.
Set goals for pinning consistently, whether it’s five times a week or three times a day. Spread your pins out over time in order to reach more users. And do not
forget to repin. About half of your content should be sourced from other users.
Spark interest in your items
Build demand by giving your followers a sneak peek of upcoming collections. Pin products as soon as they’re listed for sale on your site, and curate boards of your best-selling deals and gift guides. Give users a personal connection to your brand by asking team members make their recommendations.
When running Pinterest contests, encourage your fans to explore your site for items to pin. It’s a great way to drive traffic and discovery. Just make sure not to limit participants’ choices too much. And when you capture entrants’ information as part of signup forms, ask them to opt in to emails. This will help you create more targeted email lists for your content and your offers, leading to more online sales.
Share content your target consumer values
Go beyond sharing the latest and best-selling items in your online store. Create content that aligns with your target consumer’s passions.
Find your target consumers on Pinterest to understand how they engage with the platform. Also, look to competitors and leading brands in your industry to get an idea of what could make you successful.
For guidance, look to some common qualities among Pinterest users. They tend to share content that’s educational and practical, such as recipes, styling guides, or crafting how-tos. Their interests are reflected in the most popular Pinterest categories: babies, beauty, crafts, fashion, fitness, food, home decor, kids, pets, and travel.
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Seasonality has a big impact on what’s trending on Pinterest. Scheduling visual content around key holidays, seasonal changes, and current events helps rack up the shares. Think about how those factors might align with the interests of your core audience, and start pinning content around the topics that fit.
Kevin Bobowski is vice president of marketing for Offerpop, a world-wide social marketing platform that recently launched Inspiration for Pinterest, a new tool that allows brands to crowd-source content from Pinterest users. Follow Kevin on Twitter @bobowski. A version of this story originally appeared on the company's blog.