A Minneapolis-based ad agency is offering a new service to jump on the crowdfunding trend.
Fallon Worldwide is offering a “StarterKit
” with the tagline “Venture storytelling for promising crowdfunding projects.” Essentially, they’re offering new businesses a place to go after they make their funding goals through Kickstarter or Indiegogo.
The kit includes strategy, storytelling, video production, photography, PR and community management.
All of this comes with no up-front cost. Just apply for the program, and if you’re accepted the agency will either take a percentage of the fund raised in the campaign or have a continuing stake in the project.
[RELATED: Ragan's new distance-learning site houses the most comprehensive video training library for corporate communicators.]
The agency released a clever video to promote the new service:
What do you think of the plan, PR Daily
readers? Is Fallon taking a risk?