Surprisingly, this didn’t happen in Florida or Texas.
In an effort to promote its new rabbit pizza topping, which it introduced for Easter, New Zealand’s Hell Pizza put up a billboard adorned with rabbit pelts, bearing the tagline "Made from real rabbit. Like this billboard."
I can think of a few groups who might take offense to this brand of provocative marketing.
Hell Pizza took to its Facebook page to defend its choice:
The New Zealand Vegetarian Society was one of those groups in the “not amused” camp. They wrote in the comments section of the Facebook post:
While we've been pleased to have Hell's vegetarian and vegan pizzas NZ Vegetarian Society Approved, impressed at their efforts to ensure avoidance of cross-contamination and can appreciate Hell's humour, this is deplorable on so many levels. While we "approve" Hell's veg pizzas, we do NOT approve of this.
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Affixing dead rabbit skins to a billboard is “deplorable”? Well, I suppose we’ll all have to find a different way to celebrate Easter this year.