Would it surprise you to learn that the hamburgers, tacos and other items depicted in fast food advertisements rarely resembles the stuff you get in your actual order?
Still, it’s always fun to look at the woefully awful comparisons of ads and the real thing.
Blogger Dario D. has been tracking this very phenomenon since 2010. His study may be the most comprehensive on Earth.
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He compares ads for Taco Bell, Burger King, McDonald’s and Jack in the Box to the real thing, which always comes off looking sad and deflated.
Dario writes in his post
In all cases, I gave the items as fair a chance as absolutely possible, though I didn’t take the time to buy multiples of everything…whether that would’ve been to choose the best stuff I could find, or pick out an average.
Even through all that, the fast food comes out looking like … fast food.
To its credit, McDonald’s took us behind the scenes in May 2012 to show us exactly why this happens: