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Common words’ uncommon relatives

By Alan Pearcy | Posted: January 30, 2013
Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

As a writer, it is my professional responsibility to hold my work to high standards of both honesty and integrity. As someone who still depends on receiving birthday checks in the mail, however, I may or may not curb that honesty and integrity on occasion.

This is one of those occasions.

To prevent my family from placing economic sanctions upon me, I’ll simply say that everyone has relatives we’d rather suffer a lobotomy than spend time with. Turns out, words do, too. Fortunately for the seven highlighted on mental_floss, their uncommon relatives rarely visit.
RELATED: 10 more made-up words, from PR daily readers
Meanwhile, 72andsunny CEO John Boiler suggests in Advertising Age that industry folks ditch a rather common word—“client.” In fact, he offered five reasons why.
RELATED: 5 words never to use in a press release
A word San Francisco 49ers quarterback Colin Kaepernick would certainly appreciate if it were more common: “Kaepernicking,” a term for the QB’s signature touchdown celebration that Time says the athlete hopes to trademark.
RELATED: Lessons in viral marketing from Jeremy Lin and Tim Tebow
Whether we see any “Kaeperncking” this weekend remains to be seen. What audiences tuning in for Super Bowl XLVII will catch, though, is an eyeful of a new spot from Axe —its first on sport’s greatest stage—promoting the brand’s new Apollo line of products, as well as its Axe Apollo Space Program, a sweepstakes offering consumers the chance to actually be launched into outer space.



Of course, the Axe space ad is just one of many game day spots that advertisers have debuted ahead of Sunday’s telecast.

Back in space, the Twitterverse was abuzz Monday with reports that Iran allegedly launched a monkey 72 miles into space, with this photo of the reputedly unhappy cadet tweeted:

I’m sure the monkey would rather be at IKEA, but just because it’s missing the chance to dine on Swedish meatballs doesn’t mean space travelers have to endure repulsive meals. In fact, PSFK reports that NASA recently unveiled images of space food from the last half-century to illustrate how it has improved over time.

Speaking of time, ‘tis that crucial point to start thinking about Valentine’s Day. Could chocolate 3D renderings of you and/or your loved one’s heads from Tokyo-based FabCafe spell out romance? Wired has the details.

And then there’s always White Castle. The popular eatery is once again taking dinner reservations for the romantic eve of Feb. 14.

Not to be outdone, Burger King is serving at funerals. Make that, funeral. Gothamist reports on a funeral procession for late Pennsylvania resident David Kime Jr. that granted the deceased one last Whopper by swinging by the fast food chain’s drive-thru en route to the his final resting place.

As much as that story says about a man’s life, your Instagram filter of choice might say a lot more. Whether you’re an “Earlybird” or a “Lo-Fi,” Thought Catalog explains what a person’s favorite filter says about them.
RELATED: Jaguar’s Instagram contest revs up fans
Although a little explanation helps, it’s clear that BuzzFeed’s picks for 10 of the best package designs require more imagination than anything else.

Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.

(Image via)