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#TheDailySpin: How to humanize your brand in 30 days

By Alan Pearcy | Posted: March 8, 2012
To the month of February, 30 days probably seems like a heavy load to carry, but to your business, they could make all the difference. That is, if you follow Radian6’s intensive 30-day social media plan to help humanize your brand.

Meanwhile, is Apple rebranding itself with a new, rainbow logo? Gizmodo sure hopes so.

Forget rebranding—musical group Rush would like Rush Limbaugh to reband, demanding the controversial radio host stop using its songs on his show.

Maybe Newt Gingrich was secretly listening to a Rush broadcast when he nodded off in front of the American Israel Public Affairs Committee. It always does the trick when we can’t seem to fall asleep.



Given Newt’s gaffes and poor showings at the polls, it may serve him well to follow in the footsteps of Foursquare co-founder Naveen Selvadurai. He’s calling it quits. As PRNewser reports, that’s just one of a few recent changes at the company, although it maintains the location-based service will remain business as usual.

By the way, Foursquare is hiring for a community intern.

Forging new(ish) business, Web developer Gennaro Varriale explains to Mashable his decision to create Pingram, and yes, it’s precisely what you’d imagine—the lovechild of Pinterest and Instagram.

The ubiquity of social media makes it’s hard to imagine that we hold anything private nowadays. Still, the notion that government agencies and even colleges are requesting that applicants provide them with their online networking passwords just doesn’t sit right with us.

Perhaps one of those passwords protects the cat videos you keep privately housed on your anonymous YouTube account. We wouldn’t blame you. That should be kept under wraps. Then again, with the staggering amounts of money users have pulled down with videos of paint drying—literally, we could understand you second-guessing that decision.

Nature Valley is combining social media with the great outdoors by politely telling its consumers to take a hike. The brand’s new Trail View initiative, inspired by Google Street View, uses 360-degree camera images to map out more than 300 miles of 58 paths in the Grand Canyon, Smokey Mountains, and Yellowstone.

When you get back from the hike, we’re sure you’ll be hungry—although the team behind Kraft Foods is working on a new recipe that’s more likely to satisfy your brand’s appetite for content marketing.

Jessica Simpson’s revealing Elle magazine cover may satisfy some magazine readers, but Women’s Wear Daily says the pregnant celebrity cover is overdone.

Advertising Age has some numbers marketers might find a bit more intriguing: engagement scores for the most effective magazine ads of 2012.