Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Once a trendy new word lands in the dictionary, it seems that the craze responsible for the term is all but over—it’s only a matter of time before it takes its final bow from popular culture. However, I doubt “F-bomb” is destined for such a fate now that Merriam-Webster has added the word to its pages. As a new video from Funny Local News of the “best f**king F-bomb news bloopers” demonstrates, verbal blitzkriegs are perhaps more prevalent than ever. Put on your headphones for this one—it’s NSFW (not safe for work). Professionalism self-destruction in 3, 2, 1 … (via One Cool Thing a Day)

RELATED: Jimmy Kimmel roasts FCC with ‘Year in Unnecessary Censorship’

F-bombs aren’t the only slip-ups marring the world of on-air commentary, where even a seasoned professional such as George Stephanopoulos can fall victim to verbal gaffes. During Monday’s telecast of the presidential inauguration, the news anchor was caught misidentifying an onlooker as Morgan Freeman. Too bad the person in question was actually NBA Hall of Famer Bill Russell, who was wearing a Boston Celtics cap no less.



Familiar—and maybe one or two not so familiar—faces from the celebratory inauguration crowd were all the rage online, where viewers elated in each photobomb that presented itself. BuzzFeed highlights the best ones it found from the event here.

Of course, any event that’s rife with photobombs is fertile ground for GIFs. Relive each “eye-rolling” moment courtesy of RedEye.

Coverage of the inauguration wasn’t all fun and games, though. Perhaps that’s because, as ABC reports, “inauguration” is a commonly misspelled word on the Web. "The reason this word is so difficult to spell is because it has so many vowel sounds," says director of the Scripps National Spelling Bee and a former Bee champion Paige Kimble. "There is more than an either-or choice. The speller is making a choice of an 'a' or 'e' or an 'o' or a 'u.' Because there are so many choices, it's harder to spell."

RELATED: 50 words you need to stop misspelling

While spelling “inauguration” might be more difficult than anticipated, reading one’s body language doesn’t have to be, at least not now that author Carolyn Kaufman has given us this Body Language Cheat Sheet. (via GalleyCat)

Getting a good read on Anne Hathaway is another story. According to The Daily Beast, the actress’s acclaimed performance in “Les Misérables” should guarantee her the Oscar, but a blogosphere of “Hathahaters”—who conceive the thespian’s demeanor as both polarizing and off-putting—has not only created a publicity nightmare for her reps, but also could hurt her chances with Academy voters.

Although cruel at times, Hollywood still owes much gratitude to that same critical blogosphere. Reports SocialTimes, a panel of filmmakers at this year’s Sundance Film Festival revealed that reaching niche audiences through digital media such as Twitter and Instagram weighs heavily on the success of their movies.

Big name advertisers also see the value of digital media, with retailer Target even opting in favor of a mobile game for this year’s upcoming Super Bowl rather than pay the steep price of a standard 30-second spot. Mashable explains.

It might be too soon to tell just how steep a price FedEx will pay after photos of a treadmill delivery gone wrong made their way onto Reddit. Packages of the Amazon order in question shown left in complete shambles prompted a wave of other complaints from fellow users about their own ghastly experiences with various delivery companies. Can PR magic strike twice for FedEx?

The Atlantic caught its share of PR flack from critics who blasted the magazine for running a sponsored post about Scientology on its website, but there is good news to come out of this misstep. According to Contently’s The Content Strategist, the incident provided “an opportunity to reaffirm best practices for the burgeoning industry” of content marketing.

Learning to write formidable headlines is another best practice marketers should learn. Using a story from the Los Angeles Times as an example, Search Engine Land’s Vanessa Fox explains the implications for search engine optimization of giving your posts good titles and headings.

RELATED: 12 most snappy headline tips for your blog

Things seemed to come to a head when “Saturday Night Live” spoofed Starbucks this weekend in a parody of a spot for the coffee brand’s Verismo brewing system. Reports Advertising Age, the humorous skit took a quick and racist turn with the introduction of the “Verquonica” system. Did they go too far?



Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.