Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Unlike most of the choose-your-own-adventure searches performed on WebMD, the diagnosis for your tax season jitters is likely not terminal cancer. It’s probably just stress. And while the online health service does provide management tips
for coping with that anxiety, the site also suggests sex
as a viable tension reliever.
Perhaps that was the inductive reasoning Trojan used to justify the marketability of its Tax Day stunt. According to SFist
, the condom brand is encouraging filers in San Francisco to submit their returns before the Monday, April 15 deadline by offering free vibrators this Friday. Filing your return has never been more pleasurable.
RELATED: Trojan’s vibrator campaign the ‘best PR stunt of the summer’
Other brands are honoring Tax Day with various promotions and freebies for filers performing their civic duty. Check out the list of retailers and restaurants
—compiled by Savings.com
—such as Cinnabon, Melting Pot, and Boston Market that are dealing out discounts to consumers.
If you’re looking to deduct those Thin Mints you bought, you had better not open them. The New York Times
explains that Girl Scout cookies only count as a charitable deduction if donated back to the organization for its “gift of caring” program. Otherwise, I’m willing to take them off of your hands.
Another tax audit from the IRS are all those company lunches your office may provide. Time
tells us that the employee perk of free food might classify as a fringe benefit the U.S. government could possibly collect on.
Perhaps even more glorious than your federal return is the return of White Castle’s Slider-scented candle. According to Gothamist
, the item—which carries the carnivorous aroma of burger—is “back by popular demand” and can be purchased on the fast feeder’s website
Recently appeasing Facebook activists
the return of its limited-time Beefy Crunch Burrito, Taco Bell also announced that it is exploring ways to offer more "balanced choices" and will be testing a “range of products” this year, reports the Associated Press
. Missy Schaaphok, a nutritionist for product development at Taco Bell, tells Advertising Age
that the chain has "a social responsibility" to the 36 million frequenters who visit its locations each week.
I’m more curious about visiting a potato chip factory: (via Boing Boing
Meanwhile, Funny or Die
revisits Ms. Frizzle and the rest of the “Magic School Bus” class crew for seven field trips exploring the adventurous Internet.
RELATED: 5 field trips for PR professionals
Given that it is National Poetry Month, I don’t suppose Ms. Frizzle would mind making a quick side jaunt to visit any of the 10 poetry websites to follow as recommended by Tweetspeak
Something that is following a bit too close for comfort is the increasingly irritating practice of “copycat” branding, reports Brand Republic
. According to Matthew Chapman, a momentous trademark infringement case in the U.K. from 2009 “means British brands can now take action if they believe a retailer is riding on the coat tails of a brands' reputation,” but many are “scared” to do so, with brand innovation suffering as a result.
Suffering an on-air gaffe, NBC’s “Today” added insult to injury when reporting on the recent ousting of JCPenney’s CEO. The morning news program accidently put up an image of the wrong Ron Johnson, instead showing a Wisconsin Senator of the same name. Consumerist
notes that the oversight could have been much worse (read: funnier):
Be sure to reflect on all of this confusion when you’re selecting a name for your child one day. Then again, you could always leave it up to the Hipster Baby Name Generator
As for Arnold Palmer, a name common among golfers and ice tea and lemonade enthusiasts, Yahoo! Sports
reveals how he orders his namesake beverage.
Speaking of beverages, Book Riot
lists seven classic cocktails from classic literature.
Reverting to the classic, campy style of soap commercials from yesteryear, Old Spice stays true to comical form as it promotes a new line of bar soap as only it could. Watch a couple of the brand’s latest spots below and see if they leave you with the same memorable, yet “’what the hell?’ experience” recounted by Esquire
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.