What to do when your client won’t provide feedback
Clients can be highly opinionated at the start of a project, yet when it comes to their ongoing thoughts about your work, sometimes it’s easy to lose touch. Here are ways to avoid that.
In PR, clients are pretty important.
Whether you work as a freelance consultant or for a PR agency, you’ll have to get feedback from clients. Their feedback will often be useful, improve your relationship and help move the project forward.
There will be clients, however, who won’t give you feedback. You will hear they are unhappy—mainly from others—but they won’t tell you to your face. As a PR pro, you should learn how to navigate any encounter.
Here are a few scenarios to prepare for:
You were hired to analyze a marketing situation, determine a goal and propose a strategy. Once a client approves your strategy, get to work. They often don’t waste time petting you if you’re upset or having a bad day.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
