5 ways marketers can make a splash on Instagram

Things haven’t always been that rosy: When the company introduced its advertising capabilities, there was a lot of disgruntlement from users. Now, well into its foray into ads, Instagram is not only still alive, but blooming.

Related: How to Create a Killer Instagram Ad in Under 10 Minutes

However, even with that many advertisers, you’ve got to step up your game to be noticed.

Here are some tips on how to achieve that:

1. Use native-like visuals.

We’ve witnessed an evolution of the platform going from a simple photo-editing app with wacky pseudo-vintage filters for hipsters to one of the leading platforms for artists.

Instagram has become less about in-the-moment images and more about perfectly orchestrated flatlays.

Are you interested in advertising on Instagram? If you are, the first thing you absolutely must take is consider your visuals and how native they look to the platform. In a sense, your promoted content should “blend in” and look like an organic part of the native feed.

2. Focus on the first two lines of your copy.