Want to know how to ensure that your brand will get only positive mentions in the local newspaper? All you have to do is associate yourself with the paper’s owner, if a memo from a Cox Media Group editor to staffers at the Dayton Daily News
is any indication.
“Our news station – WHIO-TV is a CBS-affiliate station,” wrote Editor Rashida Rawls. “We do not want to run any stories that cast our station in a negative light or even allude to it negatively.”
The article that prompted the memo wasn’t even a Daily News story. It was a wire feature from the Minneapolis Star Tribune
that the Daily News
ran. In it, each network earned a middling grade or worse. CBS got a C.
contacted Cox, and the company’s Ohio communications manager, Mike Athmer, wrote that the company’s partnership with WHIO does not compromise the Daily News’s objectivity.
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“The article in question is a critique of television entertainment shows,” Athmer said. “You will see if you read our newspaper that we have routinely published these kinds of critiques—pro and con—about all kinds of shows and networks.”
Athmer didn’t say anything about Rawls’ memo seemingly barring such articles when they criticize CBS.