When filling out a NCAA bracket, many of us assume that the big names in basketball (Kentucky, Michigan, Duke) will make their way to the Final Four and, ultimately, one of them will claim the crown.
These are the teams with a strong brand behind them. Their coaches and star players are often featured on the sports networks, and it’s not uncommon to hear their names referenced in conversations throughout the regular season.
However, schools such as Mercer (the team that upset Duke in the first round of this year’s NCAA Tournament), Butler, and VCU have taught us that taking a chance on the unfamiliar might offer a more favorable risk/reward opportunity. When selecting a PR agency partner, companies should take this mentality into consideration. Here are a few advantages of a boutique PR agency to keep in mind when setting a bracket strategy for agency selection:
From tip-off to the final buzzer, seasoned professionals are at work
The team that pitches the business will be the force behind your account. You’ll have direct access to senior team members, including the CEO/president of the firm. Even when working with junior team members, you can rest assured that they are closely collaborating with and learning from superiors who have many years of experience.
A hands-on coaching method
Boutique agencies work with a limited number of clients, and therefore each account, no matter the budget, is of utmost importance. The firm may not have the time or resources to pitch a new account, so it will do what it takes to keep its established clients satisfied. Because staffers are dedicated to fewer accounts, they’re able to allocate more time and attention to helping you achieve your goals.
Large firms have large staffs and therefore are capable of taking on a diverse portfolio of clients. Due to limited team resources, boutique agencies must be more selective in the clients they take on. Quite often, these firms are built upon a particular niche. This enables team members to be fully immersed and specialized in the industry they represent—demonstrating extensive knowledge in one area versus general knowledge in a variety of areas.
[RELATED: Find out how to craft the perfect pitch at our April PR & Media Relations event in NYC.]
Though there is no disputing that big name agencies provide talented teams and creative in-game strategies, the offerings of a boutique PR firm may just be the key to a slam dunk for your communications objectives.
Christine Carlson is a senior account executive at Wireside Communications. A version of this story originally appeared on the agency's blog, Fireside.