Looking at us, you might be hard pressed to think my brother and I are even remotely related. One smirk or snide comment, though, and any uncertainty falls quickly to the wayside.
I’ve always joked that we were essentially the same person or product, but merely different brands or varieties. He’s thin-crust pizza; I’m Chicago deep-dish. He’s creamy peanut butter, while I’m partial to crunchy. He’s Raphael, and I’m more of a Michelangelo (the Ninja Turtles—not the artists). He loves the original “Die Hard
,” whereas I’ve always favored “With a Vengeance
” (I think Samuel L. Jackson really brings something to the film franchise).
and its sibling sites
are no different. Each a part of the Ragan Communications
family, we offer what is often complementary coverage of industry news and tips for our readers, yet we provide our respective audiences with a personal and unique voice.
But how do you sell each distinctive voice as part of a single lineage? That’s a question to ask our newest account executive
, with whom we’re looking to expand our kinship.
Ragan’s media marketing team is looking to fill the opening with a deadline-driven self-starter who can be depended on within the company’s fast-paced yet fun environment to assist with the continued growth of its digital sales and sponsorships.
So, do we start painting the nursery pink or blue? (Actually, our office walls are green—very gender-neutral, very equal employment opportunity.)
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