Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Maybe it was the compassion for his neighbors, or perhaps those authoritative cardigans—probably the cardigans. Either way, Fred Rogers was a trove of valuable lessons that extend beyond childhood. In fact, Brandon Harig of Identity PR
offers a key lesson for brands from the late PBS personality: Tell your audience you’re feeding the fish. Allow me to explain …
The Huffington Post
reported last week on a Reddit user who shared a passage
from the book “Dear Mr. Rogers, Does it Ever Rain in You Neighborhood: Letters to Mr. Rogers
” revealing why the host always announced when he was feeding his fish:
“Dear Mister Rogers,
“Please say when you are feeding your fish, because I worry about them. I can’t see if you are feeding them, so please say you are feeding them out loud. Katie, age 5. (Father’s note: Katie is blind, and she does cry if you don’t say that you have fed the fish).”
Mr. Rogers graciously obliged Kate’s request. And according to Harig, the simple action demonstrates to brands the importance of offering a unique response to each customer. Read more on Identity PR’s blog
RELATED: 12 incredibly inspiring quotes form Mr. Rogers
Conversely, customers are the ones with something to learn from a recent Consumer Reports
review that puts all those late-night infomercial products to the test. Find out if its lab tests determine whether all those Magic Bullet and Shake Weight purchases were worth even the shipping and handling.
RELATED: 13 ridiculous, yet irresistible infomercial products
The product reviews might be great, but IKEA’s product managers need to do more investigating when it comes to naming their inventory. Accordingly to Google Translate, one of the retailer’s pillows named a “gosa raps” meant “cuddle rape” when translated from Swedish. However, BuzzFeed
alleges the mistake falls on Google in this instance, clarifying that the word “raps” actually means “rapeseed.”
RELATED: Translation error trips up Target on name of sandals
Pillows are overrated, anyway—at least if you’re a college girl. Jezebel
explains that a new survey of 483 female freshman discovered that young women spend more time engaging with various media—such as texting and social networking—than they do sleeping or studying.
Studying is seemingly on the minds of a swelling number of retail and fast food corporations. Reports CNN Money
, big names such as Starbucks, McDonald’s, Walmart, and Jiffy Lube are offering more opportunities for their employees to garner college credit.
But really, who needs college these days? In a society of Honey Boo Boos, the clear goal is TV pageantry. Take Isabella Barrett, for example. Profiled by Yahoo’s Shine blog
, the six-year-old former “Toddlers and Tiaras” star has already launched a $1 million children’s makeup and jewelry line co-owned with her mom.
Far be it from me, though, to provide advice on anyone’s childrearing. Perhaps the same should have been said of German parenting magazine Fritz + Fraenzi
. Business Insider
argues that a new marketing campaign by the publication featuring real photos of teenagers sexting, as well as pretending to be Nazis, “veers from thought provoking to borderline inappropriate.”
insists more Dame Maggie Smith is always
appropriate. After the National Portrait Gallery commissioned a painting
of the British actress, Lindsey Weber added Smith’s likeness to a series of other familiar artworks.
All of you scribes out there would be doing yourself a favor by familiarizing yourself with Molly Flatt’s picks for the top five online productivity tools for writers
RELATED: 10 terrific online tools for writers
Speaking of writing, Daily Writing Tips
provides a great collection of 10 anthologies on writing while Thought Catalog
compiles the 25 greatest quotes on the topic.
RELATED: 12 inspiring quotes about writing
is exploring the topic of history in an interactive infographic chronicling the evolution of social media dating all the way back to 550 BC.
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.