Social media marketing firm acquired—for $300 million
Do you run a social media consultancy? Keep chugging along. You might wind up like this company.
You think social-marketing types are overpaid? Just wait till you see what Oracle paid for a social-marketing company! tcrn.ch/MGIY4X
— felix salmon (@felixsalmon) May 23, 2012
No need to click Salmon’s link. The answer is $300 million.
TechCrunch first reported that computer software/hardware giant Oracle plans to purchase Vitrue for $300 million—ostensibly as a way to enter the social media marketing business.
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