As a writer, there’s no more serious and potentially damning accusation as plagiarism. But as a recent Digiday piece
points out, it’s a little too commonplace on agency websites.
The article, by Ben Kunz of Mediassociates, describes a disturbing trend of what we can assume are smaller agencies stealing bits of copy from larger agencies.
Kunz has a few examples, but perhaps the most egregious stems from this piece of website copy from the 360i About page
Our world is always changing. When you think you’ve got the latest version, it’s time for an upgrade. You share a link, and it’s already old news. You’re tagging, while everyone else is pinning…
Part or all of that copy also shows up on the Smith & Surrency
site and the KrishMedia
Boilerplate copy is usually the last thing someone wants to write—especially when you’re on deadline for a hundred other things. So it’s likely that it falls on someone’s plate that doesn’t want the task or is pressed for time. That’s not to forgive someone for yanking another person’s lame “we get digital media like no other agency on Earth” copy. It’s just easy to see how it could happen.
[RELATED: Learn how to create content that sticks for the long haul at our December NYC summit.]
Kunz should be thanked for providing us this warning: For all you agency folks out there, check your copy, make sure it’s yours. And make sure someone isn’t passing off their passion for mind-blowing interactive guerilla social content marketing as their own.
readers: Does your agency or firm have a plagiarism policy? Is someone reviewing your website copy to make sure it’s original?