Tic Tacs responds to Trump’s hot mic mention

The breath mint manufacturer’s stance on bad breath isn’t far from how it perceives the Republican presidential candidate. Here’s how managers quickly reacted to his mention.

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Tic Tacs is the second major brand to distance itself from Donald Trump’s presidential campaign.

The brand was put in awkward situation after a hot mic captured the Republican presidential candidate making inappropriate comments about women. He told then “Access Hollywood” host Billy Bush that he planned to eat a Tic Tac in case he wanted to kiss an unsuspecting woman.

Here’s the entire quote:

I’ve got to use some Tic Tacs, just in case I start kissing her. You know I’m automatically attracted to beautiful — I just start kissing them. It’s like a magnet.

The response is similar to Trump’s recent incident with Skittles when Donald Trump Jr. tweeted an image that has since been taken down. Both brands found themselves unwittingly and unwillingly dragged into an often negative, contentions and ugly political discourse.

RELATED: The 2017 Social Media Conference for PR, Marketing and Corporate Communicators at Disney World.

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