Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Anyone who wants to credit Justin Timberlake with bringing “SexyBack” won’t hear an argument from me. It’s little wonder his latest album sold 968,000 copies in its first week. As The New York Times
reports, from recent cameos in Bud Light and Target commercials to guest hosting “Saturday Night Live” and appearing in a weeklong stint on Jimmy Fallon, the campaign behind the entertainer’s celebrity brand “shows how high the bar has been set to market a megahit.”
But did the former Mouseketeer
have an unfair advantage over his colleagues in the music industry? Quite possibly, if Bruce Price is to be believed. In a recent piece for The Week
, the writer contends why “J” may be the alphabet’s sexiest letter. And as we all know, sex sells. Price explains:
“J has some weird sexual je-ne-sais-quoi mojo, some humor (jests, jibes, jokes, jocularity), some sweetness (jams and jellies, Jujubes and Jujifruit), and some heat (joules).”
But is “J” packed with protein? The Wall Street Journal
explains that the ingredient could be the new “it” buzzword for food marketers, with companies placing it more prominently on packaging labels, as well as adding it to a number of their products. The idea is referred to as the "health halo effect,” because researchers claim that when people see the word, they believe the product will make them feel more full or give them energy.
Color, too, makes a psychological impact on consumers. Real Simple
various hues subconsciously affect shoppers and their spending.
RELATED: Americans will spend $17 billion on Easter this year
Giving its own pseudo-psyche evaluation, Panera is letting customers spend whatever they’d like on its new turkey chili. As a part of the company’s larger anti-hunger effort, the idea is a test of “shared responsibility,” in which “those who pay more than the suggested price will hopefully help subsidize those who can only afford to pay less, or nothing at all,” according to Businessweek
Maybe Panera should have made it bacon chili rather than turkey. That’s certainly the direction J&D’s Foods would have taken it, at least judging by the launch of its new bacon condoms and bacon sunscreen. Explaining the reasoning behind the products, company partner Justin Esch told the Miami News Times
: “They break up the mundane. It's all about having fun and being true to who we are."
RELATED: 5 things bacon can teach you about content marketing
There’s likely little or no truth, however, to Scope’s bacon-flavored mouthwash. Sources including the Consumerist
and Advertising Age
say the announcement has all the makings of an April Fools’ gag:
RELATED: What the PR world can expect on April Fools’ Day
According to Mashable
, “Hadouken” has all the makings of being the Web's next viral sensation. The meme, which is inspired by the video game “Street Fighter,” was started by Japanese schoolgirls posting pictures of themselves appearing to throw lightning balls at each other.
Speaking of memes, Google Plus Daily
guides users through the simple steps of making their own photo memes through posts on G+.
Meanwhile, The Daily Beast
reports that the Human Rights Campaign’s equality meme
drew the support of 2.7 million Facebook users who swapped out their profile images for that of a red equal sign last week in a poignant display of support for same-sex marriage.
RELATED: Brands stand up for marriage equality: Good PR move?
Marriage equality is something a number of corporations have already embraced—as is the concept of “play” at work. According to CNN
, companies across the globe are encouraging employees to goof off on the clock.
It looks as though some members of the publishing industry were playing too much instead of paying closer attention to detail. BuzzFeed
highlights 28 newspaper and magazine layout disasters. No wonder the content site considers the ‘90s to be magazines’ golden age
As for movie posters, it doesn’t get more golden than Bill Gold. Boing Boing
profiles the 92-year-old Warner Bros. vet whose work includes “Casablanca,” “A Streetcar Named Desire,” “Deliverance,” and “Dirty Harry.”
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.