Does Facebook really reward long-form content?

A while back, Corina Manea wrote about the hubbub surrounding marketers leaving Facebook. Her post, titled “Are You Sure You Want to Leave Facebook?” was in response to a conversation we’d been having about how to achieve better reach and engagement organically.

That conversation was in response to Mark Schaefer’s “Facebook Content Strategy is a Time Bomb for Inbound Marketing.” Both articles talk about how Facebook now rewards you when people stay on your page longer. The reward is with increased engagement and reach. Both articles also talk about the importance of not only appeasing Facebook (and to get your reward), but to drive people to something you own, such as a website or blog.