Earn a Ph.D. in ‘Googling’

Consider yourself a doctor of SEO? We’ll S-E-E.

By Alan Pearcy
June 7, 2012

Ragan Insider Premium Content

In the meantime, OnlinePhD.org can educate you with its interactive infographic. That way, when someone asks about finding exact matches for Kelly Kapowski t-shirts, you’ll know how to properly advise them.

</frame> </p> <div id="blockedPostTextFadeOverlay"></div> </div> <div id="readFullStoryContainer"> <a href="https://www.prdaily.com/wp-login.php?redirect_to=https%3A%2F%2Fwww.prdaily.com%2Fearn-a-ph-d-in-googling%2F" class="btn btn-success">To read the full story, log in.</a> <div id="readFullStoryBox" > <h5>Become a Ragan Insider member to read this article and all other archived content.</h5> <a href="https://ragan.dragonforms.com/loading.do?omedasite=ragancom_newreg&pk=ArticleAccessPD" class="btn btn-primary">Sign up today</a> <p class="loginText">  Already a member? <a href="https://www.prdaily.com/wp-login.php?redirect_to=https%3A%2F%2Fwww.prdaily.com%2Fearn-a-ph-d-in-googling%2F" class="blockedLoginLink">Log in here.</a><br> <a href="/ragan-insider/" class="readMoreLink">Learn more about Ragan Insider.</a> </p> <img src="https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg" alt="Ragan Insider Logo" class="logo"> </div> </div> </div> <div class="col-xl-16 col-lg-20 no-padding-right singleRightSidebar rightSidebar"> <aside id="sidebar"> <section class="widget-odd widget-first widget-1 ptaghotfix justemptywidgetforcontextfix widgetContainer" id=""> <div class="textwidget"><p><div class="ads DFP336x280 ads336x280sidebar"> <div id="div-gpt-ad-1403013504740-10" style="height: 250px; width: 300px;"><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1403013504740-10'); });</script></div></div><div class="ads DFP336x280 ads336x280sidebar"> <div id="div-gpt-ad-1403013504740-11" style="height: 250px; width: 300px;"><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1403013504740-11'); });</script></div></div></p> </div> </section><section class="widget-even widget-2 widgetContainer" id=""> <div class="textwidget"></div> </section><section class="widget-odd widget-3 rdhad widgetContainer" id=""> <div class="textwidget"> <section class="ragansdaily"> <div class="dailyheadlines_title"> <h2>PR Daily News Feed</h2> </div> <div class="dailyheadlines_form"> <form method="post" action="https://www.prdaily.com/newsletter-subscribe/"> <div class="dailyheadlines_subscribe"> <p>Sign up to receive the latest articles from PR Daily directly in your inbox.</p> <div class="email_form"> <input name="yourEmail" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Enter your email address" type="email"> <button type="submit"><i class="fa fa-circle-thin"><i class="fa fa-angle-right"></i></i></button><br> </div> <div class="dailyheadlines_terms"> <span> <span class="termsofiusehide"><a href="https://www.ragan.com/enewsletters-terms-of-use" target="_blank" rel="noopener">Terms of Use</a> | </span> <a href="https://www.prdaily.com/rdh/">Today's Headlines</a> </span> <span> <span class="wpcf7-form-control-wrap acceptance-65"> <span class="wpcf7-form-control wpcf7-acceptance" id="terms-accept"> <span class="wpcf7-list-item"><input name="acceptTOU" value="1" aria-invalid="false" type="checkbox"></span> </span> </span> I accept <a href="https://www.ragan.com/enewsletters-terms-of-use" target="_blank" rel="noopener">Terms of Use</a> </span> </div> </div> </form> </div> </section> </div> </section><section class="widget-even widget-4 widgetContainer" id=""> <div class="textwidget"><p><div class="ads DFP336x280 ads336x280sidebar"> <div id="div-gpt-ad-1403013504740-2" style="height: 250px; width: 300px;"><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1403013504740-2'); });</script></div></div><div class="ads DFP336x280 ads336x280sidebar"> <div id="div-gpt-ad-1403013504740-6" style="height: 250px; width: 300px;"><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1403013504740-6'); });</script></div></div></p> </div> </section><section class="widget_text widget-odd widget-last widget-5 crisiscommsdaily widgetContainer" id=""><div class="textwidget custom-html-widget"><div class="crisiscommsdaily_form" style="display:none;"> <img src="/wp-content/plugins/ragan-ezine-ajax-subscribe/img/crisis_signUpBox3_300x250_final.png" alt="Subscribe to Ragan's Crisis Communications Daily" style="position:absolute;" /> </div></div></section></aside> </div> </div> </article> </div> </div>  <footer id="footer"> <div class="container"> <div id="footer-links" class="row"> <div class="col-xl-13 col-md-12 col-xs-60"> <ul id="footer-1-menu" class=""><li class="footer-link-title">About Us</li><li> <a href="https://www.prdaily.com/about-us/" class="title" >About PR Daily</a> </li><li> <a href="https://www.prdaily.com/contact-us/" class="title" >Contact Us</a> </li><li> <a href="https://www.prdaily.com/faq/" class="title" >FAQ</a> </li><li> <a href="https://www.prdaily.com/privacy-policy/" class="title" >Privacy Policy</a> </li><li> <a title="modal-modalRDHsubscribe" href="#modalRDHsubscribe" class="title" data-toggle="modal" data-target="#modalRDHsubscribe" >Receive our newsletter</a> </li><li> <a href="https://www.prdaily.com/site-map/" class="title" >Site Map</a> </li><li> <a href="/store/" class="title" >Store</a> </li></ul> </div> <div class="col-xl-12 col-md-12 col-xs-60"> <ul id="footer-2-menu" class=""><li class="footer-link-title">Memberships</li><li> <a href="https://commscouncil.ragan.com/" class="title" >Communications Leadership Council</a> </li><li> <a title="PR Daily Pro" href="https://www.prdaily.com/pro" class="title" target="_blank" >PR Daily Pro</a> </li><li> <a href="https://www.ragan.com/writing-center/" class="title" >Writing Center</a> </li><li> <a href="http://ragantraining.com" class="title" >Ragan Training</a> </li><li> <a href="https://www.ragan.com/ragan-insider/" class="title" target="_blank" >Ragan Insider</a> </li><li> <a href="https://www.ragan.com/bitsandpieces" class="title" target="_blank" >Bits & Pieces</a> </li></ul> </div> <div class="col-xl-15 col-md-12 col-xs-60"> <ul id="footer-6-menu" class=""><li class="footer-link-title">Topics</li><li> <a href="https://www.prdaily.com/category/media-relations/" class="title" >Media Relations</a> </li><li> <a href="https://www.prdaily.com/category/measurement/" class="title" >Measurement</a> </li><li> <a href="https://www.prdaily.com/category/social-media/" class="title" >Social Media</a> </li><li> <a href="https://www.prdaily.com/category/crisis-communications/" class="title" >Crisis Communications</a> </li><li> <a href="https://www.prdaily.com/category/writing-editing/" class="title" >Writing & Editing</a> </li><li> <a href="https://www.prdaily.com/category/marketing/" class="title" >Marketing</a> </li></ul> <ul id="footer-3-menu" class=""><li class="footer-link-title">WebSites</li><li> <a href="https://www.commsweek.com/" class="title" >Communications Week</a> </li><li> <a href="https://www.prdaily.com/podcast/the-friday-reporter/" class="title" >Podcasts</a> </li><li> <a href="https://www.ragan.com" class="title" >Ragan Communications</a> </li></ul> </div> <div class="col-xl-12 col-md-12 col-xs-60"> <ul id="footer-4-menu" class=""><li class="footer-link-title">What We Do</li><li> <a href="https://www.prdaily.com/events/" class="title" >Events</a> </li><li> <a href="/awards/" class="title" >Awards</a> </li><li> <a href="https://www.ragan.com/store/type/guidebooks/" class="title" >Guidebooks</a> </li><li> <a href="https://www.ragan.com/host-a-ragan-event/" class="title" >Host an event</a> </li><li> <a href="https://www.commsweek.com/about-communications-week/#hostcommsweek" class="title" >Communications Week Licensing</a> </li><li> <a href="http://www.raganconsulting.com/" class="title" target="_blank" >Consulting</a> </li><li> <a href="https://www.ragan.com/talenthub/" class="title" target="_blank" >Job Board</a> </li><li> <a href="https://www.ragan.com/speak-at-ragan/" class="title" target="_blank" >Speak at an event</a> </li><li> <a href="https://www.ragan.com/sponsorship/" class="title" >Sponsorship</a> </li><li> <a href="/white-papers/" class="title" >White Papers</a> </li></ul> </div> <div class="col-xl-8 col-md-12 col-xs-60"> <ul id="footer-5-menu" class=""><li class="footer-link-title">Follow Us</li><li> <a href="https://www.linkedin.com/groups/3859898/profile" class="title" target="_blank" >LinkedIn</a> </li><li> <a href="https://twitter.com/PRDaily" class="title" target="_blank" >Twitter / X</a> </li><li> <a href="https://www.threads.net/@prdaily_" class="title" target="_blank" >Threads</a> </li><li> <a href="https://www.instagram.com/prdaily_/" class="title" target="_blank" >Instagram</a> </li><li> <a href="https://www.facebook.com/prdaily/" class="title" target="_blank" >Facebook</a> </li></ul> </div> </div> <div id="footer-info">Copyright 2024 Lawrence Ragan Communications, Inc. </div> </div> <script> !function(f,e,a,t,h,r){if(!f[h]){r=f[h]=function(){r.invoke? r.invoke.apply(r,arguments):r.queue.push(arguments)}, r.queue=[],r.loaded=1*new Date,r.version="1.0.0", f.FeathrBoomerang=r;var g=e.createElement(a), h=e.getElementsByTagName("head")[0]||e.getElementsByTagName("script")[0].parentNode; g.async=!0,g.src=t,h.appendChild(g)} }(window,document,"script","https://cdn.feathr.co/js/boomerang.min.js","feathr"); feathr("fly", "5d63eb20e88aee000b766334"); feathr("sprinkle", "page_view"); if (pubcodedetect === "PAandSPEECH") { feathr("sprinkle", "page_view", { "PURCHASE_COMPLETE": "PAandSPEECH" }); } if (pubcodedetect === "CRISISDAILY") { feathr("sprinkle", "page_view", { "PURCHASE_COMPLETE": "CRISISDAILY" }); } </script> </footer>  </div>   <div id="loginModal" class="modal"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-body"> <div id="raganInsiderLoginLogo"> <img src="https://s39940.pcdn.co/wp-content/uploads/2018/09/login-logo.jpg" alt="Ragan's PR Daily" /> </div> <div id="loginForm"> <div id="loginMsg" class="alert" style="display: none;"></div> <form id="loginForm_form" method="post" action="javascript:void(0);"> <input type="input" name="loginUsername" id="loginUsername" placeholder="User name" class="form-control" /> <input type="password" name="loginPassword" id="loginPassword" placeholder="Password" class="form-control" /> <a id="forgotPasswordLink" class="triggerRecoverpw" href="javascript:void(0);">Forgot your password?</a> <button id="loginBtn" type="submit" class="btn btn-primary" value="Log In"> <span>Log In</span> <img src="https://s39940.pcdn.co/wp-content/plugins/ragan-qfie/images/loading-32.gif" width="24" height="24" alt="" style="display: none;"> </button> </form> </div> <div id="becomeAMemberForm" style="display: none;"> <div class="ajaxMsg alert alert-danger" style="display: none;"></div> <form name="becomeAMemberForm_form" id="becomeAMemberForm_form" method="post" action="javascript:void(0);"> <p>Enter the email you used in your Ragan store purchase.</p> <div class="form-group"> <input placeholder="Enter your email" name="CUS_EMAIL" class="form-control" type="text" style="margin: 0;"> </div> <button name="submitBtn" type="submit" class="btn btn-primary" value="Submit" style="margin: 0;"> <span>Submit</span> <img src="https://s39940.pcdn.co/wp-content/plugins/ragan-qfie/images/loading-32.gif" width="24" height="24" alt="" style="display: none;"> </button> </form> <br> <a class="backToLoginLink triggerLogin" href="javascript:void(0);">Back to Log In</a> </div> <div id="forgotPasswordForm" style="display: none;"> <div class="ajaxMsg alert alert-danger" style="display: none;"></div> <form name="forgotPasswordForm_form" id="forgotPasswordForm_form" method="post" action="javascript:void(0);"> <div class="form-group"> <input placeholder="Enter your email" name="CUS_EMAIL" class="form-control" type="text" style="margin: 0;"> </div> <button name="submitBtn" type="submit" class="btn btn-primary" value="Send recovery email" style="margin: 0;"> <span>Send recovery email</span> <img src="https://s39940.pcdn.co/wp-content/plugins/ragan-qfie/images/loading-32.gif" width="24" height="24" alt="" style="display: none;"> </button> </form> <br> <a class="backToLoginLink triggerLogin" href="javascript:void(0);">Back to Log In</a> </div> </div> <div class="modal-footer"> <span id="accountSetUpModalFooterMsg">Forgot to set up an account? <a class="triggerSignup" href="javascript:void(0);">Set it up now.</a></span> <span id="havingTroubleFooterMsg">Having trouble? Contact <a href="mailto:cservice@ragan.com">cservice@ragan.com</a> or <a href="tel:18008785331" class="mobileOnlyLink">1-800-878-5331</a></span> <span id="havingTroubleLogginInFooterMsg">Trouble logging in? Contact <a href="mailto:cservice@ragan.com">cservice@ragan.com</a> or <a href="tel:18008785331" class="mobileOnlyLink">1-800-878-5331</a></span> </div> </div> </div> </div>   <div class="modal fade" id="modalRDHsubscribe" tabindex="-1" role="dialog" aria-labelledby="subscribe-rdh" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-body"> <div class="no-padding ragansdailyContainer ragansdailyContainer-modal"> <section class="ragansdaily"> <div class="dailyheadlines_title"> <h2>PR Daily News Feed</h2> </div> <div class="dailyheadlines_form"> <form method="post" action="https://www.prdaily.com/newsletter-subscribe/"> <div class="dailyheadlines_subscribe"> <p>Sign up to receive the latest articles from PR Daily directly in your inbox.</p> <div class="email_form"> <input name="yourEmail" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Enter your email address" type="email"> <button type="submit"><i class="fa fa-circle-thin"><i class="fa fa-angle-right"></i></i></button><br> </div> <div class="dailyheadlines_terms"> <span> <span class="termsofiusehide"><a href="https://www.ragan.com/enewsletters-terms-of-use" target="_blank">Terms of Use</a> | </span> <a href="https://www.prdaily.com/rdh/">Today's Headlines</a> </span> <span> <span class="wpcf7-form-control-wrap acceptance-65"> <span class="wpcf7-form-control wpcf7-acceptance" id="terms-accept"> <span class="wpcf7-list-item"><input name="acceptTOU" value="1" aria-invalid="false" type="checkbox"></span> </span> </span> I accept <a href="https://www.ragan.com/enewsletters-terms-of-use" target="_blank">Terms of Use</a> </span> </div> </div> </form> </div> </section> </div> </div> </div> </div> </div> </div><script src="/wp-content/themes/ragan-theme/js/plugins.js" ></script>  <script src="https://cdnjs.cloudflare.com/ajax/libs/tether/1.4.0/js/tether.min.js" integrity="sha384-DztdAPBWPRXSA/3eYEEUWrWCy7G5KFbe8fFjk5JAIxUYHKkDx6Qin1DkWx51bBrb" crossorigin="anonymous"></script>   <aside id="ragan-share-master-element" class="article"> <ul class="ragan-social-share"> <li class="facebook"> <a onclick="window.open(this.href, '_blank', 'width=625,height=430'); return false;" href="" title="Share to Facebook"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512"> <path d="M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z" /> </svg> <span>Facebook</span> </a> <span class="ss-tooltip">Facebook</span> </li> <li class="xtwitter"> <a onclick="window.open(this.href, '_blank', 'width=625,height=430'); return false;" href="https://twitter.com/home?status=" title="Share to X/Twitter"> <svg xmlns="http://www.w3.org/2000/svg" height="1em" viewBox="0 0 512 512"> <path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z" /> </svg> <span>Twitter / X</span> </a> <span class="ss-tooltip">Twitter / X</span> </li> <li class="linkedin"> <a onclick="window.open(this.href, '_blank', 'width=625,height=430'); return false;" href="https://www.linkedin.com/sharing/share-offsite" title="Share to LinkedIn"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> <path d="M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z" /> </svg> <span>LinkedIn</span> </a> <span class="ss-tooltip">LinkedIn</span> </li> <li class="teams"> <a onclick="window.open(this.href, '_blank', 'width=625,height=430'); return false;" href="https://teams.microsoft.com/share" title="Share to Microsoft Teams"> <svg xmlns="http://www.w3.org/2000/svg" style="color:#fff" height="1.1em" width="1.1em" viewBox="0 0 256 256"> <path fill="none" d="M0 0h256v256H0z" /> <path fill="#fff" d="M219.3 80h-4.5a33.5 33.5 0 0 0 5.2-18 34 34 0 0 0-51.4-29.2A40 40 0 0 0 96 56a42.6 42.6 0 0 0 .8 8H40a16 16 0 0 0-16 16v96a16 16 0 0 0 16 16h36.7a64 64 0 0 0 118.7-.2A40 40 0 0 0 232 152V92.7A12.7 12.7 0 0 0 219.3 80ZM136 32a24.1 24.1 0 0 1 24 24 24.3 24.3 0 0 1-4.1 13.4A15.9 15.9 0 0 0 144 64h-30.6a24.5 24.5 0 0 1-1.4-8 24.1 24.1 0 0 1 24-24ZM84 152v-40H74a8 8 0 0 1 0-16h36a8 8 0 0 1 0 16h-10v40a8 8 0 0 1-16 0Zm100 16a48 48 0 0 1-48 48 48.5 48.5 0 0 1-41.6-24H144a16 16 0 0 0 16-16V96h24Zm2-88a18 18 0 0 1-14-6.7 39.2 39.2 0 0 0 4-17.3 37.7 37.7 0 0 0-.9-8.3A17.7 17.7 0 0 1 186 44a18 18 0 0 1 0 36Zm30 72a24 24 0 0 1-16.4 22.7 49.2 49.2 0 0 0 .4-6.7V96h16Z" /> </svg> <span>Teams</span> </a> <span class="ss-tooltip">Microsoft Teams</span> </li> <li class="link"> <a href="javascript:void(0);" id="ss_copy_link" class="ss_copy_link" title="Copy Link" data-clipboard-action="copy" title="Copy the page link to your clipboard"> <svg xmlns="http://www.w3.org/2000/svg" style="color:#444" fill="currentColor" height="1em" viewBox="0 0 640 512"> <path d="M579.8 267.7c56.5-56.5 56.5-148 0-204.5c-50-50-128.8-56.5-186.3-15.4l-1.6 1.1c-14.4 10.3-17.7 30.3-7.4 44.6s30.3 17.7 44.6 7.4l1.6-1.1c32.1-22.9 76-19.3 103.8 8.6c31.5 31.5 31.5 82.5 0 114L422.3 334.8c-31.5 31.5-82.5 31.5-114 0c-27.9-27.9-31.5-71.8-8.6-103.8l1.1-1.6c10.3-14.4 6.9-34.4-7.4-44.6s-34.4-6.9-44.6 7.4l-1.1 1.6C206.5 251.2 213 330 263 380c56.5 56.5 148 56.5 204.5 0L579.8 267.7zM60.2 244.3c-56.5 56.5-56.5 148 0 204.5c50 50 128.8 56.5 186.3 15.4l1.6-1.1c14.4-10.3 17.7-30.3 7.4-44.6s-30.3-17.7-44.6-7.4l-1.6 1.1c-32.1 22.9-76 19.3-103.8-8.6C74 372 74 321 105.5 289.5L217.7 177.2c31.5-31.5 82.5-31.5 114 0c27.9 27.9 31.5 71.8 8.6 103.9l-1.1 1.6c-10.3 14.4-6.9 34.4 7.4 44.6s34.4 6.9 44.6-7.4l1.1-1.6C433.5 260.8 427 182 377 132c-56.5-56.5-148-56.5-204.5 0L60.2 244.3z" /> </svg> <span><span>Copy</span> Link</span> </a> <span class="ss-tooltip">Copy Link</span> </li> </ul> <span id="hide-floating-bar" class="ss-hide-floating-bar"> <svg xmlns="http://www.w3.org/2000/svg" width="13" height="13" viewBox="0 0 370.814 370.814"> <path d="M292.92 24.848L268.781 0 77.895 185.401l190.886 185.413 24.139-24.853-165.282-160.56"></path> </svg> </span> </aside> <script async defer src="https://teams.microsoft.com/share/launcher.js"></script> <script src="https://cdn.jsdelivr.net/npm/clipboard@2/dist/clipboard.min.js"></script> <script> function dom_ready(fn) { if (document.readyState != 'loading') { fn(); } else if (document.addEventListener) { document.addEventListener('DOMContentLoaded', fn); } else { document.attachEvent('onreadystatechange', function() { if (document.readyState != 'loading') fn(); }); } // clipboardJS copy current link from click on #ss_copy_link // prevent default on click a ss_copy_link // jQuery('#ss_copy_link').on('click', function(e) { // console.log('click'); // e.preventDefault(); // }); var clipboard = new ClipboardJS('.ss_copy_link', { text: function() { return window.location.href; } }); clipboard.on('success', function(e) { jQuery('#ss_copy_link > span').text('Copied!').css('color', '#25a068'); jQuery('#ss_copy_link > svg').css({ fill: '#25a068' }); jQuery('#ss_copy_link').addClass('copied'); }); clipboard.on('error', function(e) { console.log(e); jQuery('#ss_copy_link > span').text('Try again.').css('color', 'red'); }); jQuery('#ss_copy_link').on("webkitAnimationEnd oanimationend msAnimationEnd animationend", function() { jQuery('#ss_copy_link > span').text('Copy Link').css('color', '#333'); jQuery('#ss_copy_link > svg').css({ fill: '#333' }); jQuery('#ss_copy_link').removeClass('copied'); }); } function ss_getExtras(platform) { if (window.ragan_social_share) { switch (platform) { case "teams": return "&msgText=" + encodeURIComponent(ragan_social_share.description); case "twitter": var x_share_text = ragan_social_share.description; if (ragan_social_share.yoast_social && (ragan_social_share.yoast_social.twitter_description)) x_share_text = ragan_social_share.yoast_social.twitter_description; if (ragan_social_share.share_to.x) x_share_text = ragan_social_share.share_to.x; return "&text=" + encodeURIComponent(x_share_text); default: return ""; } } else { return ""; } } function getCookie(name) { let value = `; ${document.cookie}`; let parts = value.split(`; ${name}=`); if (parts.length === 2) return parts.pop().split(';').shift(); } window.dom_ready(function() { var ss = document.querySelector('.ragan-social-share'); var ssHide = document.querySelector('.ss-hide-floating-bar'); if (getCookie('ss') == 'hidden') { ss.classList.add('ss-hidden'); } var fb_share = document.querySelector('.ragan-social-share li.facebook > a'); var x_share = document.querySelector('.ragan-social-share li.xtwitter > a'); var linkedin_share = document.querySelector('.ragan-social-share li.linkedin > a'); var teams_share = document.querySelector('.ragan-social-share li.teams > a'); fb_share.href = 'http://www.facebook.com/share.php?u=' + encodeURIComponent(location.href); x_share.href = 'https://twitter.com/intent/tweet?url=' + encodeURIComponent(location.href) + ss_getExtras('twitter'); linkedin_share.href = 'https://www.linkedin.com/sharing/share-offsite/?url=' + encodeURIComponent(location.href); teams_share.href = 'https://teams.microsoft.com/share?href=' + encodeURIComponent(location.href) + ss_getExtras('teams'); ssHide.onclick = function(ev) { ev.preventDefault(); ss.classList.toggle('ss-hidden'); if (ss.classList.contains('ss-hidden')) { document.cookie = `ss=hidden; path=/; max-age=${60 * 60 * 24 * 14};`; } else { document.cookie = `ss=show; path=/; max-age=${60 * 60 * 24 * 14};`; } } // if ss parent has class 'article' then add class 'article' to ss if (ss.parentElement.classList.contains('article')) { ss.classList.add('article'); // move parent element to after the article var article = document.querySelector('.singleLeftSidebar .sidebarShareHeading'); article.after(ss.parentElement); } }); </script> <script> window.ragan_social_share = {"title":"Earn a Ph.D. in \u2018Googling\u2019","description":"Consider yourself a doctor of SEO? We\u2019ll S-E-E. Forget the hours you spent on your dissertation. If you can’t tell me how to search Google for a GIF from “Dance Moms” of Abby Lee Miller being, well, Abby Lee Miller, then stop wasting my time and get me someone who can. In the meantime, OnlinePhD.org […]","image":"https:\/\/www.prdaily.com\/wp-content\/uploads\/2019\/01\/Phd-Googling-Infographic.jpg","share_to":{"x":"","linkedin":"","facebook":""},"yoast_social":{"title":"","description":"","image":"","twitter_title":"","twitter_description":""}}</script> <script> jQuery(function() { // Making sure that basic condition - element actualy exist if (jQuery('.singleLeftSidebar').length) { // console.log("not ready scrolling - same wait time needed here"); var waitForLoadScrolling = function() { // console.log("Loading ... "); if (jQuery('#ragan-share-master-element.article').length > 0) { // console.log("Ready for scrolling"); window.articleShareSidebarOffset = jQuery('#ragan-share-master-element.article').offset(); // For "morning scoop" column copy var extraSidebarContentHeight = 110; // Default for padding when displayed at bottom jQuery(document).on('load scroll', function() { var topSpace = 50; var headerHeight = jQuery('header#header').height(); var articleHeaderHeight = jQuery('header.article-header').height() + 35; // Plus 35 for Margin between header and article header var contentHeight = jQuery('.mainContentContainer').height(); var allContentHeight = contentHeight + headerHeight + articleHeaderHeight; var bottomSpaceOffset = (jQuery("#ragan-share-master-element.article a").height() * jQuery("#ragan-share-master-element.article a").length) + extraSidebarContentHeight; if (jQuery(window).scrollTop() > (allContentHeight - bottomSpaceOffset)) { // BOTTOM SCROLL: Absolute to bottom of article jQuery('#ragan-share-master-element.article').addClass('articleFloatingShareSidebar_bottom'); jQuery('#ragan-share-master-element.article').css('top', (contentHeight - bottomSpaceOffset) + 'px'); if (jQuery('#ragan-share-master-element.article').hasClass('articleFloatingShareSidebar')) { jQuery('#ragan-share-master-element.article').removeClass('articleFloatingShareSidebar'); } } else if (jQuery(window).scrollTop() > (window.articleShareSidebarOffset.top - topSpace)) { // MID SCROLL: Fixed social addthis scrolling jQuery('#ragan-share-master-element.article').addClass('articleFloatingShareSidebar'); if (jQuery('#ragan-share-master-element.article').hasClass('articleFloatingShareSidebar_bottom')) { jQuery('#ragan-share-master-element.article').removeClass('articleFloatingShareSidebar_bottom'); jQuery('#ragan-share-master-element.article').css('top', ''); //.css('top', topSpace + 'px'); } } else { jQuery('#ragan-share-master-element.article').removeClass('articleFloatingShareSidebar'); if (jQuery('#ragan-share-master-element.article').hasClass('articleFloatingShareSidebar_bottom')) { jQuery('#ragan-share-master-element.article').removeClass('articleFloatingShareSidebar_bottom'); jQuery('#ragan-share-master-element.article').css('top', 'initial'); } } }); } else { // console.log("not loaded scrolling.."); window.setTimeout(waitForLoadScrolling, 500); } }; window.setTimeout(waitForLoadScrolling, 500); } }); /** * Legacy AddThis attribute buttons */ document.addEventListener('DOMContentLoaded', function() { // Select all elements with the following classes: addthis_sharing_toolbox addthis_toolbox var addthisToolbox = document.querySelectorAll('.addthis_toolbox'); // Loop through each element for (var i = 0; i < addthisToolbox.length; i++) { // Get the element var element = addthisToolbox[i]; // Get the addthis:url attribute var url = element.getAttribute('addthis:url'); // Get the addthis:title attribute var title = element.getAttribute('addthis:title'); // Get the addthis:description attribute var description = element.getAttribute('addthis:description'); // Get the addthis:media attribute var media = element.getAttribute('addthis:media'); // Get each a element within the element var a = element.querySelectorAll('a'); // Loop through each a element and add a 'click' event to each one of them for (var j = 0; j < a.length; j++) { // Get the a element var aElement = a[j]; // Add a 'click' event to the a element aElement.addEventListener('click', function(e) { // If this elements classes contains a wildcard string match for '*facebook*', '*twitter*', or '*linkedin*' if (this.className.match(/facebook|twitter|xtwitter|linkedin/gi)) { // Prevent the default action e.preventDefault(); // Get the social network var socialNetwork = this.className.match(/facebook|twitter|xtwitter|linkedin/gi)[0]; // Get the share URL var shareUrl = url; // Get the share title var shareTitle = title; // Get the share description var shareDescription = description; // Get the share media var shareMedia = media; // If the social network is Facebook if (socialNetwork === 'facebook') { // Set the share URL shareUrl = 'http://www.facebook.com/share.php?u=' + encodeURIComponent(shareUrl); } // If the social network is Twitter else if (socialNetwork === 'twitter') { // Set the share URL shareUrl = 'https://twitter.com/intent/tweet?url=' + encodeURIComponent(shareUrl) + ss_getExtras('twitter'); } // If the social network is Twitter else if (socialNetwork === 'xtwitter') { // Set the share URL shareUrl = 'https://twitter.com/intent/tweet?url=' + encodeURIComponent(shareUrl) + ss_getExtras('twitter'); } // If the social network is LinkedIn else if (socialNetwork === 'linkedin') { // Set the share URL shareUrl = 'https://www.linkedin.com/shareArticle?mini=true&url=' + encodeURIComponent(shareUrl) + '&title=' + encodeURIComponent(shareTitle) + '&summary=' + encodeURIComponent(shareDescription) + '&source=' + encodeURIComponent(shareMedia); } // Open the share URL in a new window window.open(shareUrl, '_blank', 'width=600,height=400'); } }); } } }, false); </script>  <div id="omedau_loginModal" class="modal fade" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <div class="modal-header"> <h5 class="modal-title">Login</h5> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <div id="loginForm"> <div class="ajaxMsg alert alert-danger" style="display: none;"></div> <form id="omedau_loginForm_form" method="post" action="javascript:void(0);"> <input type="input" name="loginUsername" id="loginUsername" placeholder="Email" class="form-control" /> <input type="password" name="loginPassword" id="loginPassword" placeholder="Password" class="form-control" /><br> <a id="forgotPasswordLink" class="triggerRecoverpw" href="javascript:void(0);">Forgot your password?</a> <div class="loginbtn"> <button id="omedau_loginBtn" type="submit" class="btn btn-primary" value="LOG IN"> <span>LOG IN</span> <img src="https://s39940.pcdn.co/wp-content/plugins/omeda-users/public/img/loading-32.gif" width="24" height="24" alt="" style="display: none;"> </button> </div> </form> </div> </div> <div class="modal-footer join"> <p>Not a member? <a href="/pricing">Join now.</a></p> </div> <div class="modal-footer"> <span id="accountSetUpModalFooterMsg">Forgot to set up an account? <a class="triggerSignup" href="javascript:void(0);">Set it up now.</a></span> <span id="havingTroubleLogginInFooterMsg">Trouble logging in? Contact <a href="mailto:cservice@ragan.com">cservice@ragan.com</a> or <a href="tel:18008785331" class="mobileOnlyLink">1-800-878-5331</a></span> </div> </div> </div> </div>    <div id="omedau_CreateAccountModal" class="modal fade" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <div class="modal-header"> <h5 class="modal-title">Create Account</h5> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <div id="CreateAccountForm"> <div class="ajaxMsg alert alert-danger" style="display: none;"></div> <form name="omedau_CreateAccount_form" id="becomeAMemberForm_form" method="post" action="javascript:void(0);"> <p>Enter the email you used in your Ragan store purchase.</p> <div class="form-group"> <input placeholder="Enter your email" name="CUS_EMAIL" id="logipassUsername" class="form-control" type="text" style="margin: 0;"> </div> <button id="omedau_passwordBtn" name="submitBtn" type="submit" class="btn btn-primary" value="Submit" style="margin: 0;"> <span>Submit</span> <img src="https://s39940.pcdn.co/wp-content/plugins/omeda-users/public/img/loading-32.gif" width="24" height="24" alt="" style="display: none;"> </button> </form> <br> <a class="backToLoginLink" href="javascript:void(0);">Back to Log In</a> </div> </div> <div class="modal-footer"> <span id="havingTroubleFooterMsg">Having trouble? Contact <a href="mailto:cservice@ragan.com">cservice@ragan.com</a> or <a href="tel:18008785331" class="mobileOnlyLink">1-800-878-5331</a></span> </div> </div> </div> </div>    <div id="omedau_forgotPasswordModal" class="modal fade" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <div class="modal-header"> <h5 class="modal-title">Setup Password</h5> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <div id="omedau_forgotPasswordForm"> <div class="ajaxMsg alert alert-danger" style="display: none;"></div> <form name="forgotPasswordForm_form" id="forgotPasswordForm_form" method="post" action="javascript:void(0);"> <div class="form-group"> <input id="loginpassUsername" placeholder="Enter your email" name="CUS_EMAIL" class="form-control" type="text" style="margin: 0;"> </div> <button id="omedau_passwordBtn_recover" name="submitBtn" type="submit" class="btn btn-primary" value="Send recovery email" style="margin: 0;"> <span>Send recovery email</span> <img src="https://s39940.pcdn.co/wp-content/plugins/omeda-users/public/img/loading-32.gif" width="24" height="24" alt="" style="display: none;"> </button> </form> <br> <a class="backToLoginLink" href="javascript:void(0);">Back to Log In</a> </div> </div> <div class="modal-footer">  <span id="havingTroubleFooterMsg">Having trouble? Contact <a href="mailto:cservice@ragan.com">cservice@ragan.com</a> or <a href="tel:18008785331" class="mobileOnlyLink">1-800-878-5331</a></span> </div> </div> </div> </div> <script type="text/javascript" id="ragan-alp-load-posts-js-extra"> /* <![CDATA[ */ var ragan_alp = {"startPage":"1","maxPages":"1746","nextLink":"https:\/\/www.prdaily.com\/shadow-category\/page\/2\/?postid=266524&catid=4","selectorforGrab":".categoryarticles"}; /* ]]> */ </script> <script type="text/javascript" src="https://s39940.pcdn.co/wp-content/plugins/ragan-ajax-load-posts/js/load-posts.js?ver=1.2" id="ragan-alp-load-posts-js"></script> <script type="text/javascript" src="https://s39940.pcdn.co/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=5.9.3" id="swv-js"></script> <script type="text/javascript" id="contact-form-7-js-extra"> /* <![CDATA[ */ var wpcf7 = {"api":{"root":"https:\/\/www.prdaily.com\/wp-json\/","namespace":"contact-form-7\/v1"},"cached":"1"}; /* ]]> */ </script> <script type="text/javascript" src="https://s39940.pcdn.co/wp-content/plugins/contact-form-7/includes/js/index.js?ver=5.9.3" id="contact-form-7-js"></script> <script type="text/javascript" src="https://s39940.pcdn.co/wp-content/plugins/ragan-ads/js/ragancom_ads_footer.js?ver=ver-1.37" id="ragan_ads_dfp_script_infooter-js"></script> <script type="text/javascript" id="ezine_subscribe-js-extra"> /* <![CDATA[ */ var HOME_URL = "https:\/\/www.prdaily.com\/"; var EZINE_PLUGIN_URL = "https:\/\/www.prdaily.com\/wp-content\/plugins\/ragan-ezine-ajax-subscribe\/"; var CURRENT_SITE = "www.prdaily.com"; /* ]]> */ </script> <script type="text/javascript" src="https://s39940.pcdn.co/wp-content/plugins/ragan-ezine-ajax-subscribe/js/submit.js?ver=1.34" id="ezine_subscribe-js"></script> <script type="text/javascript" src="https://s39940.pcdn.co/wp-content/plugins/ragan-reflinktool/public/js/ragan-add-ref-to-aventri-link-check.js?ver%5B0%5D=1.0.20" id="ragan-add-ref-to-aventri-link-check-js"></script> <script type="text/javascript" src="https://s39940.pcdn.co/wp-content/themes/ragan-theme/js/main.js?ver=10.0.732" id="raganJS-js"></script> <script type="text/javascript" src="https://maxcdn.bootstrapcdn.com/bootstrap/4.0.0-alpha.4/js/bootstrap.min.js?ver=6.5.2" id="bootstrapjs-js"></script> <script type="text/javascript" src="https://s39940.pcdn.co/wp-content/plugins/omeda-users/public/js/omeda-users-public.js?ver=1.0.1" id="omeda-users-js"></script> <script type="text/javascript" src="https://s39940.pcdn.co/wp-content/plugins/omeda-users/public/js/om-users-aut0-public.js?ver=0.212" id="omeda-users-auth0-1-js"></script> <script type="text/javascript" id="omeda-users-auth0-js-extra"> /* <![CDATA[ */ var myAjax = {"ajaxurl":"https:\/\/www.prdaily.com\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type="text/javascript" src="https://s39940.pcdn.co/wp-content/plugins/omeda-users/public/js/test.js?ver=0.212" id="omeda-users-auth0-js"></script> <script type="text/javascript"> window.addEventListener("load", function(event) { jQuery(".cfx_form_main,.wpcf7-form,.wpforms-form,.gform_wrapper form").each(function(){ var form=jQuery(this); var screen_width=""; var screen_height=""; if(screen_width == ""){ if(screen){ screen_width=screen.width; }else{ screen_width=jQuery(window).width(); } } if(screen_height == ""){ if(screen){ screen_height=screen.height; }else{ screen_height=jQuery(window).height(); } } form.append('<input type="hidden" name="vx_width" value="'+screen_width+'">'); form.append('<input type="hidden" name="vx_height" value="'+screen_height+'">'); form.append('<input type="hidden" name="vx_url" value="'+window.location.href+'">'); }); }); </script> <script type="text/javascript"> jQuery(document).ready(function($) { jQuery('.rwp_download').on('click', function (e) { e.preventDefault(); var link = jQuery(this).attr('href'); var filename = link.split("/").pop(); var link_text = jQuery(this).text(); var filenameforrecord = ''; if (filename) { if(filename.indexOf('.') !== -1) filenameforrecord = ' - ' + filename;} fireOlyticsContentName("D|"+'WP|' + link_text.replace(/,/g, '') + filenameforrecord.replace(/,/g, '')); window.open(link, '_blank'); }); jQuery('.fd_download').on('click', function (e) { e.preventDefault(); var link = jQuery(this).attr('href'); var filename = link.split("/").pop(); var link_text = jQuery(this).text(); var filenameforrecord = ''; if (filename) { if(filename.indexOf('.') !== -1) filenameforrecord = ' - ' + filename;} fireOlyticsContentName("D|"+'FD|' + link_text.replace(/,/g, '') + filenameforrecord.replace(/,/g, '')); window.open(link, '_blank'); }); jQuery('.insider_downloads').on('click', function (e) { e.preventDefault(); var link = jQuery(this).attr('href'); var filename = link.split("/").pop(); var link_text = jQuery(this).text(); var filenameforrecord = ''; if (filename) { if(filename.indexOf('.') !== -1) filenameforrecord = ' - ' + filename;} fireOlyticsContentName("D|"+'RI|' + link_text.replace(/,/g, '') + filenameforrecord.replace(/,/g, '')); window.open(link, '_blank'); }); jQuery('.th_candidate').on('click', function (e) { e.preventDefault(); var link = jQuery(this).attr('href'); var filename = link.split("/").pop(); var urlparts = link.split("/"); var lastsegment = urlparts[urlparts.length-2]; var link_text = jQuery(this).text(); var filenameforrecord = ''; if (filename) { filenameforrecord = ' - ' + filename;} else {filenameforrecord = ' - ' + lastsegment} fireOlyticsContentName("C|"+'TC|' + link_text.replace(/,/g, '') + filenameforrecord.replace(/,/g, '')); window.location.href = link; }); jQuery('.th_jobs').on('click', function (e) { e.preventDefault(); var link = jQuery(this).attr('href'); var filename = link.split("/").pop(); var urlparts = link.split("/"); var lastsegment = urlparts[urlparts.length-2]; var link_text = jQuery(this).text(); var filenameforrecord = ''; if (filename) { filenameforrecord = ' - ' + filename;} else {filenameforrecord = ' - ' + lastsegment} fireOlyticsContentName("C|"+'TJ|' + link_text.replace(/,/g, '') + filenameforrecord.replace(/,/g, '')); window.location.href = link; }); }); </script> </body> </html>