Does anyone from your target audience use Instagram? Do your customers in rural areas spend as much time on social media as your city-dwelling customers?
These are the types of questions all companies need to ask before they invest time and money in a social media campaign. If you don't know where your customers spend time online, you can't be sure you'll reach them.
An infographic from DocStoc and the Pew Research Center illustrates which demographics spend time on social media.
For example, 71 percent of women use social media as compared with 62 percent of men. More city dwellers spend time on social media (70 percent) than those who live in rural areas (61 percent).
[RELATED: Master essential social media tools at Mark Ragan's one-day social media boot camp.]
The graphic also features some network-specific insights:
- Pinterest appeals most to rural residents, women and those with middle- to high-level incomes.
- Instagram appeals most to urban residents and 18-29 year olds.
- Facebook is the most popular social media site among adults, followed by LinkedIn.
Do you know where your audience spends time online?
Check out the full graphic for more on the demographics of social media users.
(View a larger image.
Kristin Piombino is associate editor of Ragan.com.