Normally having a celebrity refer to your brand of pomegranate juice as “dog juice” on national television would be a bad thing., ut this is the digital age where everyone is required not only to take a joke, but to take it one step further to show how well they can take a joke.
Enter Pom Wonderful and John Oliver, host of the two-episode-old “Last Week Tonight” on HBO.
On his first show, Oliver went after Pom and its claims that it can help curb prostate cancer. He even went so far as to suggest some off-color uses for the juice and urged his viewers to put stickers on the product that would show it contained dog.
The folks at Pom Wonderful sent the show a refrigerator and some cases of its product, along with a letter that contained “a few sentences of context” that Oliver read on the air.
Here’s a recap of what happened in the first episode, and then again on this past Sunday’s show:
Interestingly, this isn’t Oliver’s first ad-related dustup. The Portland-based agency North responded to another segment with a blog post titled “Yes, John Oliver, We Are Stupid F**king Idiots
.” This came in response to the following segment where Oliver skewers the state’s healthcare website woes:
Maybe writing in to Oliver’s show after he makes fun of your brand is a new PR trend. It has certainly put some eyes on Pom and North.