Customers who check in at one of Walgreen's 8,000 locations through Facebook or Foursquare get messages directing them to products, offering coupons, or informing them of donations. The response was 'overwhelming positive.'

That’s good news for companies, according to the study. Though there is a dangerous flipside.

When they ask, ‘What’s with this whole Pinterest thing?’ You can pull out this fact sheet.

Facebook won't help your business grow if you don't promote your page or make your content shareable. These tips and more.

How blogging is like bartending for a brand eBay, the web’s first social network, started as a place for people to buy and sell. It transformed into an online conversation forum.

Thousands of products to love, but only one of these in stock.

The standards will provide a ‘master framework’ for measuring traditional media relations, corporate communications and social media.

An infographic explores the subject further. Plus, 12 ‘unhyped’ new areas of the Internet, News Corp. launching ‘Sun on Sunday,’ your ultimate Pinterest guide, Happy Birthday, Chuck E. Cheese, and more.

Add keywords to your pins, link Pinterest to Facebook, and more to boost your company's search ranking.

Here are 10 easy steps for angering and annoying the people who follow you.

Researchers found that Facebook profiles can accurately predict a person’s job performance. Party photos, they noted, make you look extroverted.

Some people do have expertise about online networking, and they can prove helpful to your organization. You just have to know how to find them.

We’re introducing our first online training module that lets you learn at your own pace, on your own schedule.

We’re surprised the lyrics aren’t dirtier. Must’ve washed their hands before penning the song. Plus, babyccinos, an app for your caffeine consumption, ESPN fires employee over racist Lin headline, and more.

The latest athletes to become cultural phenomenon hold at least five lessons for PR professionals and marketers.