It’s not too late to make a professional development resolution for the year. How about catching up on your reading? Staying sharp is difficult in an industry that changes as quickly as ours, but it will be much easier if you can set aside an hour or two each week to learn from the experts.
The only question is: What to read?
A quick Google search will yield plenty of opinions about the “best marketing books” or “best business books.” But this is my article, so I’m going to list my favorites.
Some of them are classics, while others are relatively new. Some take a bit of effort to consume, while others (like No. 10) are just plain fun. But each one has something important to teach us. Enjoy!
1. “Permission Marketing“ by Seth Godin
For digital marketers, this is the book that started it all. The concept of permission marketing seems obvious today, but it was groundbreaking in 1999.