The CommTech Report: 2025 Edition
Exclusive research on how communications leaders are investing in technology, navigating budget pressure and integrating generative AI.
Exclusive research on how communications leaders are investing in technology, navigating budget pressure and integrating generative AI.
Ragan Communications partnered with research consultancy HarrisX in the summer of 2025 to understand how CEOs and communications leaders view each other’s roles and responsibilities, what they value most, and their views on pressing risks to the industry, like artificial intelligence, corporate activism, and brand safety.
The potential for AI is significant, but so are the risks of error, misinformation and loss of human authenticity. This report shares how communications leaders are addressing the challenge.
Generative AI holds tremendous promise for communicators. But scaling AI across the Communications organization shouldn’t happen in a vacuum. It takes leadership support and collaboration across critical internal functions.
As GenAI reshapes content creation, campaign development and audience engagement, mastering the terminology is crucial for strategic success. This glossary, produced by Ragan’s Center for AI Strategy, defines essential generative artificial intelligence terms for communications professionals.
Internal communications has transformed. No longer just a support function, IC is now a key strategic driver of culture, engagement and business performance. But not all organizations see the same results. According to new research, the difference lies in one powerful factor: modern, purpose-built intranet technology.
Communication can make or break the outcome of a merger or acquisition. From cultural integration to employee engagement and external messaging, no two mergers and acquisitions (M&As) are alike — and the approach to comms shouldn’t be either.
In the “Presenting Internal Communication Data to Leadership” whitepaper, PoliteMail outlines how communicators can connect email metrics to business goals — and use those insights to gain greater influence, demonstrate ROI and secure a strategic voice at the executive table.
In “Benchmarking for Internal Communicators,” PoliteMail discusses defining, establishing and implementing benchmark analytics for your internal comms.
The communications landscape is shifting fast—AI, economic uncertainty, and societal divisions are challenging organizations like never before. Ragan’s 2025 Communications Benchmark Report, an exclusive research project for Ragan’s Communications Leadership Council, is here to provide you with everything you need to know about navigating the current climate.
Ragan and The Conference Board share insights from comms and marketing leaders on their planned communications initiatives ahead of the November elections.