Some brands, on the other hand, have more leeway to have fun with, for example, a Twitter bio—which is why it’s a damn travesty that most businesses take the following approach to their bios: “The official Twitter account of Brand X.”
We did a little digging to find 10 companies and brands that use the available 160 characters (or fewer) to flash a little panache. Consider it inspiration.
The official Twitter bio of Wired magazine lets its 1.5 million-plus followers know who’s in charge of the account—and that he’s having some fun delivering the news.
Unlike its competitors in the airline industry, Southwest offers humor in its bio, while taking the same route as Wired to tell followers who’s piloting the account.
You can see the tongue planted firmly in the cheek of this Twitter bio.