10 brands’ worst social media mistakes

The PR and marketing pros behind these blunders can give you pointers on what not to do online.

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Here are 10 social media blunders that stand as cautionary tales on what not to do on the Internet:

1. American Apparel: Mistaking national tragedy for fireworks.

To celebrate Independence Day, American Apparel used its Tumblr account to post a modified picture of the Challenger space shuttle explosion. Mistaking the blast for fireworks, the post was tagged #Smoke and #Clouds.

The 1986 tragedy killed all seven crew members. For its irresponsible post, American Apparel, was bombarded with widespread criticism. The company issued an apology stating that the social media manager was born after the disaster and did not recognize the photo.

Related: Don’t Make These Social-Media Blunders That Businesses Keep Repeating

2. Delta: Ghanaian giraffes.

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