Which brands boast the biggest fan counts? The ones with the biggest names, of course, and some of the biggest marketing budgets.
Your brand or client may not ever boast 71 million followers—or a million, or even 10,000, for that matter. But that doesn’t mean you can’t serve up Facebook content that’s just as good as what the big brands post. Some of the best, most-engaging posts don’t require massive resources.
The brands in this article are the top 10 brands on Facebook as ranked by fan count on Socialbakers. (Note: Due to the time elapsed between writing and publication, rankings might have shifted.) Of course, biggest does not always equal best. But it’s safe to assume that brands with tens of millions of followers are doing something right, even if every post isn’t a home run.
Let’s see what ideas you can steal from these giants, even if you’re a small brand:
1. Inspire people.
Fan count: 71 million-plus
How many inspirational quotes have you seen on Facebook?