10 counter-arguments to get your CEO on Facebook

Excuses, excuses; persuade your CEO to join the world’s biggest network.

Your CEO probably isn’t on Facebook. Neither is my editor. [Ed.’s note: She’s not referring to the good people at PR Daily. We’re all over Facebook.]

Crazy, huh?

OK, for starters, I know exactly what you’re thinking: How could someone who deals with social media for a living not be on Facebook? Oh, trust me, she’s got a list of reasons. And if your CEO (or 95-year-old great-aunt) is reluctant to join Facebook, you’ve probably heard most of them, too.

As a communicator, you should think about encouraging your anti-Facebook boss to enter the 21st century.

My goal: By Independence Day, I want her to join Facebook for one week. If she doesn’t like it she can, to paraphrase the Bard, shuffle off this networking coil with this virtual Kevorkian.

So, here are her-and others’-flimsy objections, along with my incisive rejoinders. (If you have any other convincing arguments, please write them in the comments section, and I’ll send them along to her-via mule mail.)

Why bother? It’s just a passing fad.

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