Reinvention is a PR strategy. And so, from perhaps several dozen posts on creative ideas published on Sword and the Script since 2009, I offer some of the macro-level takeaways I’ve observed:
1. Make a sweet team.
Google recently partnered with KitKat to name the latest version of its Android operating system after the candy bar. The software proved to be a good flavor for KitKat, too. The unlikely partnership with the tech company raised KitKat’s visibility just prior to the Halloween candy rush.
You can find a detailed case study here: “Seriously Fun Analysis: Google’s Android KitKat PR Stunt.”
2. View the economy as an evergreen trend.
The economy is an evergreen topic because it’s so central to our way of life.
Burger King literally dropped cash when money was tight, the NBA’s New Jersey Nets linked the unemployed with its sponsors, and Gap got Wall Street businesspeople to dress down for a day.