Media relations professionals know that the competition for media attention is fiercer than ever before.
There are about five PR pros for every journalist, a ratio that can be discouraging for those struggling to earn a media placement for their client. Additionally, some journalists report that they reject up to 95 percent of the pitches they receive on a weekly basis.
With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly.
Whether you have a team of 2 people or 30, these metrics will help you stay aligned with your goals and find ways to improve your digital PR team. By tracking your team’s outreach activity, you can establish realistic goals for each team member to reach for each content marketing campaign.
Here are 10 metrics every PR pro should measure:
1. Pitch volume
Pitch volume is the number of individual pitches sent for a single content marketing campaign.