10 digital branding and marketing trends to watch for in 2016

Savvy communicators are already taking advantage of changes with technology to automate tasks and better reach consumers. Here are trends that will dominate.

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Social media and the popularity of mobile use has affected how brand managers create and share content, interact with consumers and measure success.

Here are 10 things to watch for in 2016:

1. Facebook video is now king.

YouTube’s app received the second most unique visitors year over year; Facebook ranked higher.

With YouTube acting as the now-disputed king of online video and Facebook beefing up its own video platform, 2016 is poised for brands ready to commit to mobile video marketing.

2. You only have five seconds to grab attention.

Analytics Research shows that when it comes to mobile video advertising, if you don’t catch the attention of the viewer in the first five seconds, engagement drops dramatically.

Whether it’s humor, drama or shock value, the premium for higher results is what happens in the first five seconds.

3. Marketing automation will continue to grow.

As marketing automation platforms mature and collect big data, marketers will struggle to turn the numbers into tactics and make intelligent decisions.

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