However, some of the most thought-provoking commentary and helpful advice comes from PR professionals who publish their own blogs. Some of these PR veterans are independent consultants. Some have built their own agencies. Some focus on specific topics like technology or PR measurement. Some cover a wider range of PR-related subjects, including current events or general business topics, depending on what strikes the writer’s fancy.
Many of the blogs are well known and highly influential. Others may be less well known but offer provocative content.