10 essential principles of PR

Are you having a tough time telling your dad and/or mom what you do? If so, this post may help. Whether you are a veteran or newbie, you need to master the core fundamentals of PR. But what exactly are those key principals? College student Trace Cohen highlights 10 essentials that we must know to be successful PR pros. — Matthew Royse

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.