10 essentials of LinkedIn etiquette

PR Daily recently examined the dos and don’ts of Twitter. Continuing with our series, we turn to protocol for its professional counterpart.

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LinkedIn has become an extremely powerful social tool in our professional lives. It’s that word—professional—that is the essence of LinkedIn etiquette. Earlier, we pointed out 10 essentials of Twitter etiquette, we do so now for LinkedIn users.

So whether you’re managing a brand or your own presence on LinkedIn, here are 10 etiquette rules:

1. Is it LinkedIn or Linkedin? According to the AP Stylebook’s social media guidelines, it’s LinkedIn—with a capital I. It gets confusing because the company’s logo is a lowercase “in,” but until AP tells me to change it, I’m going with LinkedIn—and I encourage you to do the same.

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