10 essentials of Pinterest etiquette

Continuing with our series on social media courtesy, PR Daily turns its attention to online pinboards, each brimming with more ‘things you love’ than the one before.

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Few social networks have seen the rapid growth that Pinterest has enjoyed since its launch in 2010. With nearly 50 million users viewing 2.5 billion pages per month, it’s an increasingly valuable tool for individuals and brand managers to share themed photos.

In the last couple of weeks we’ve shared 10 essential etiquette tips for LinkedIn and Twitter. Of course, there are also guidelines to follow when you’re pinning, repinning, commenting, and “liking” on one of the Web’s most addictive sites:

1. Match the link to the expectation. You have a sort of social contract with your audience on Pinterest. For example, if you’re clicking on a pin of a delicious-looking pasta dish, chances are you’re expecting to click through to the recipe—not just the photo itself. You’re also not expecting to be taken to a blog or website’s home page. Don’t make your audience dig through a site to find what you pinned in the first place.

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