Facebook = important.
How people use it = important.
Tips and tools to do that = useful.
Here are 10 Facebook resources for PR pros:
1. Greplin.com. This social search engine enables you to search by keyword and by platform channel. For example, search “COMMS corner” on Facebook and any mentions will pop up in the search results. This is very handy for both planning and measurement purposes.
2. 48ers.com. This is similar to Greplin in that it delivers results by social channel (includes Facebook, Twitter, Buzz, Digg and Delicious).