At first it’s just one buzzword here and there. But soon, whole groups worm their way into your messaging and campaigns.
“Data visualization doesn’t sound so bad,” you might find yourself saying. “What’s the problem?”
And then someone will throw “enterprise data visualization to optimize the ripple effect and hyper-connectivity of your key influencers” into an article.
That’s the danger of letting industry buzzwords run rampant.
Here are 10 words or phrases industry pros have used once too often. They can be unhelpful, unrealistic, irritating, confusing and vague. Can we all please cut back on using them?
Whoa, slow down! Did I say “mobile”? “Mobile” is a great buzzword—everybody and their dogs are on mobile these days.
“Mobile” means we can reach consumers whether they’re at home on their couches or on the sidewalk looking for a restaurant. “Mobile” is where we have to shrink our ads and forfeit our click-through metrics. “Mobile” puts the “Mo” in SoLoMo (social-local-mobile).