President Obama stole Internet attention from the Republican National Convention on Wednesday by conducting an Ask Me Anything (AMA) session on Reddit.
Reddit is a wildly popular social media community, in which users share links and comments. In an AMA session, one person fields questions from the community. A variety of noteworthy people have taken part in these sessions, including Steve Colbert, Jimmy Kimmel, and “Jeopardy” champion Ken Jennings.
Around 4 p.m. ET, Obama tweeted that he would be taking questions online starting at 4:30. White House Press Secretary Jay Carney even tweeted a photo of the president sitting in front of computer, presumably scanning the questions. Shortly after the session began, however, users began complaining that they couldn’t access the site because of the high volume of activity.
So how much do you know about Reddit? Here are 10 facts and figures to serve as a crash course:
Reddit was founded in 2005 by two University of Virginia graduates Steve Huffman and Alexis Ohanian.
Conde Nast bought the site in October 2006 for an estimated $10 million to $20 million, but since 2011 Reddit has been operationally independent. (via Beta Beat)
Reddit attracts more than 35 million unique visitors and about 3 billion page views every month. (via Daily Dot)
Every day, the busiest subreddit page—r/funny—gets an average of 600,000 unique visitors and 6.5 million page views. (via Daily Dot)
The median Reddit user is 25 to 34 years old, has some college education, and is in the lowest income bracket ($0-$24,999). (via Wikipedia)
84 percent of Reddit members are men. (via BuzzFeed)
Reddit users spend an average of 16 minutes, 10 seconds on the site. (via Sortable.com)
Canadians spend the most time on Reddit. (via Sortable)
The popularity of an article shared on Reddit’s front page is inversely proportional to its length (via Sortable.com)
Viral stories about brands—good and bad—often begin or gain prominence on Reddit, including stories about GoDaddy’s founder, Oreo’s Gay Pride cookie, and more. (via Viral Blog)