10 journalism resources for PR pros

Want to know what’s on the mind of the average reporter? What you’ll find on these Twitter feeds and websites can give you some insight.

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For PR pros, embracing Carnegie’s suggestions—putting aside our natural “us first” mentality and talking in terms of the media’s interests instead—will enable us to gain a more comprehensive, balanced, and well-rounded understanding of the other side of the relationship between PR pros and journalists. In time, that understanding will benefit our initiatives tenfold in successful coverage for our clients or organizations.

In no particular order, below are some top journalism resources that can help PR pros understand today’s journalist and move toward a more cohesive, beneficial relationship for both sides:

Jim Romenesko (@romenesko and jimromenesko.com): Daily news, commentary, and links about journalism and media.

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