On this day, we celebrate, note, mark, observe, and commemorate the birth in 1779 of Peter Roget, author of Roget’s Thesaurus; we also honor words.
To mark the occasion, we’re sharing 10 words you won’t find in Roget’s, because they’re made up.
Last week, I shared some of my favorite made-up words, among them: beertastrophe, slacktivist, and voluntold.
I also asked PR Daily readers to offer some favorite coinages. Here’s what you came up with. Use them wisely; these words are too marvelicious to waste.
1. Catastrotunity — something that looks like a catastrophe, but it’s actually an opportunity.
Example: The crash of our server was a catastrotunity that gave us a chance to rewrite the entire website.
2. Gamification — turning old content or tools into online games to be used as marketing tools to interest people in your product.
Example: That app is nothing but gamification for their insurance products.
3. Fraudulaunt — a woman who is not a blood relation, but just a close friend of your mom.
Example: They won’t let my fraudulaunt sign my consent form.