10 most effective social media tools for PR pros

Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. Here’s the software to help you stay on top of it all.

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This article originally appeared on PR Daily in May of 2018.

Some technology really does make things easier.

With social media management tools, you can use automation to share your content and the content of others on your social media channels. Instead of going through the process of logging into each of your social media accounts to post content, find hashtags, resize images and engage with your audience, you can use social media management tools to schedule your social media posts days, weeks or even months ahead of time.

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