10 must-haves for a social media newsroom

PR blogger Shannon Paul is very excited about a new social media newsroom she has developed, so she has shared 10 must-have elements of all social media newsrooms. Here’s must-have No. 2: “Every item should be embeddable and shareable—don’t make people consume your content at your place—there are much better ways to get people to opt in other than coercion and withholding.”