For example, when marketing your business’s Facebook page, you are logging in on a daily basis to update and share your page, and use different onsite tools to engage with your target consumers.
But what about the people that you speak to every day on the phone or at events? How about those who you give your business card to? How about the people on the receiving end of the 100-plus emails that you have to respond to daily?
This is where you need to focus on what I call “off-site social media promotion. The best part is that it isn’t that tough.
Here are my top 10 tactics that you can instantly use to promote your professional social media presences, off-site:
1. Add to your email signature.
When it comes to promoting your social media presences off-site, email is your first stop. In your email signature, add a link to one or all of your social hubs. Just be careful not to overdo it. If you are a member of 100 different networks, don’t add them all. My rule is to try to keep it to around three or less.
2. Add to your business cards.